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grow. delight. profit.

Your company is dedicated to delighting its customers, guests and patients. You are the economy’s “experiential enterprises,” the beauty, spa, wellness, health, fitness, retail and hospitality businesses, and you face fierce competition and intense public scrutiny. Costs and complexity are increasing. Your employee talent pool is shrinking.

  • How can you build a company–and  team–that will win more 5 star reviews on Yelp, Google+, and Trip Advisor?
  • How can you turn that customer delight into profit?

Wynne Business was born 20 years ago, when award-winning Preston Wynne Spa in California decided to share its unique and proven formulas, tactics and tools for turning customers into passionate lifelong fans. 

Creating world-class Customer Experiences (CX) goes far beyond delighting customers. It sets up a virtuous cycle that helps you grow sales. It enables you to avoid wasteful refunds, returns and comps. Employees prefer to work with happy customers, so great CX reduces employee turnover and makes it easier to recruit new talent. Happy customers are loyal, generate positive word of mouth, and write glowing reviews. So companies with excellent CX spend less on marketing–and they don’t have to give away the store on Groupon or TravelZoo to bring in new business. That boosts profit–along with the value of the company.

The spa and beauty industry, where our roots are, is one of the most influential and fast-growing verticals in new Experiential Economy. As the spa industry has grown, Wynne Business has grown with it, offering our customer-service, loyalty-building and talent-management education and consulting to businesses in health, hospitality and retail.

Spa and Salon Management Education and Consulting

Our signature spa management seminar, the Spa Director’s Management Intensive, is offered as a live workshop as well as a self-paced, online spa management certificate program. Our popular spa employee training program, Selvice, integrates five star customer service and customer-centered sales skills.

Our spa industry clients include day spas, salon spas, hotel spas, resort spas, club spas, wellness spas and medical spas, as well as entrepreneurs planning spa startups. Our industry clients include vendors of professional products and equipment, as well as investors and real estate developers. We also advise on spa valuations for sellers seeking an exit and potential spa acquirers.

Lisa Starr has over 30 years of experience in the beauty industry, beginning as an entrepreneur and technician, and evolving into management of a regional chain of day spas. She has spent the last 15 years as a consultant, helping companies maximize spa operations performance in both front and back of house.  Her knowledge and experience span all aspects of both spa & salon start-ups and ongoing operations issues, including finances & compensation, marketing, inventory management, retailing, human resource development, and business process improvement.

Lisa is also a Contributing Editor at Dayspa Magazine, a highly-rated speaker at global spa and beauty industry conferences, and a frequent spa management trainer, having presented classes in China, South Africa, Brazil, Croatia, and more. Lisa is a member of the Institute of Management Consultants.

To learn more about our seminars, online learning and consulting, contact us at consultants@wynnebusiness.com, or call us at 610.368.6660.

Latest CX Articles

Spa Startups: They’re ba-aack!

The recession may have battered the spa industry and shut down many facilities, but we’re finally seeing a resurgence in startups–many of whom aren’t even using the “S” word (that would be “spa”) to describe themselves. “Wellness” is a watchword for many of these next-generation businesses, but other trends inspiring spa entrepreneurs include co-working and organic lifestyles.…Continue Reading

6 Ways Spas Don’t Practice Workplace Wellness

This year’s Global Wellness Institute Summit in Mexico City will highlight Workplace Wellness as a key issue. Spas are all about wellness, right? We’re exemplars, right? The reality is, a spa is a mentally and physically demanding environment that is built on the profit-challenged business model of selling services. Right there, you know that employee well-being may…Continue Reading

The Second Ingredient of World Class CX: Structure

We’ve been talking about Core Values, the nutrients that “feed” your company’s customer experience. Now it’s time to move up and actually construct a system that can consistently deliver great experiences. We’ve all heard about the road to hell and what it’s paved with. If your organization is all about the core values but you have no systems…Continue Reading

about-us-icon-new3About Us

Meet Lisa Starr, Wynne Business consultant.