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grow. delight. profit.

About Us

About Wynne Business

Wynne Business was founded 20 years ago, when award-winning Preston Wynne Spa in California decided to share its unique and proven formulas, tactics and tools for turning customers into passionate lifelong fans.

Creating world-class Customer Experiences goes far beyond delighting customers. It sets up a virtuous cycle that helps you grow sales. It enables you to avoid wasteful refunds, returns and comps. Employees prefer to work with happy customers, so great customer experiences reduce employee turnover and makes it easier to recruit new talent. Happy customers are loyal, generate positive word of mouth, and write glowing reviews. Companies with excellent customer experiences spend less on marketing–and they don’t have to give away the store on Groupon or TravelZoo to bring in new business. This in turn boosts profit–along with the value of the company.

Lisa Starr


Lisa M. Starr is the senior consultant and business startup specialist for Wynne Business and has over 30 years of experience in the beauty and wellness industry.

Lisa served as general manager of a high profile chain of Spa-Salons on the East Coast for 12 years. Her strong practical business background includes operations and finance, marketing and advertising, inventory management, human resource development, and business process improvement.

A top-rated international speaker and educator, she is a frequent presenter at industry trade shows such as the IECSC, ISPA, Spa & Resort Expo, and the Spa Asia Wellness Summit. She is the Director of Community for Booker, and a prolific writer and blogger for industry publications.

Lisa leads regular Wynne Business seminars, including the Spa Director’s Management Intensive and The High Performance Spa. She conducts programs in the US, China, Africa, Eastern Europe and South America for day spa start-ups and turnarounds, medical spas, hotel spas, hospitals, fitness clubs, and salons.

When she is not traveling the world, Lisa lives in Philadelphia, PA.

Contact Lisa Starr via lstarr@wynnebusiness.com


about-us-icon-new3About Us

Meet Lisa Starr, Wynne Business consultant.