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grow. delight. profit.

About Us

About Wynne Business

Wynne Business was founded 20 years ago, when award-winning Preston Wynne Spa in California decided to share its unique and proven formulas, tactics and tools for turning customers into passionate lifelong fans.

Creating world-class Customer Experiences goes far beyond delighting customers. It sets up a virtuous cycle that helps you grow sales. It enables you to avoid wasteful refunds, returns and comps. Employees prefer to work with happy customers, so great customer experiences reduce employee turnover and makes it easier to recruit new talent. Happy customers are loyal, generate positive word of mouth, and write glowing reviews. Companies with excellent customer experiences spend less on marketing–and they don’t have to give away the store on Groupon or TravelZoo to bring in new business. This in turn boosts profit–along with the value of the company.

Lisa Starr


Lisa Starr Spa ConsultantLisa has over 30 years of experience in the beauty industry, in all aspects from as a technician to regional manager. She has spent the last 18 years as a consultant and educator, helping companies maximize spa operations performance in both front and back of house, and consults on a variety of topics including operations issues, finances & compensation, marketing, inventory management, retailing, human resource development, and business process improvement.

Lisa is also the Task Force Chair for the Global Wellness Institute Consulting Initiative, a Contributing Editor at Dayspa Magazine, a regular contributor to global trade publications, a highly-rated speaker at spa and beauty industry conferences, and offers spa management courses across the globe. Follow her @StarrTalk, or email lstarr@wynnebusiness.com.



about-us-icon-new3About Us

Meet Lisa Starr, Wynne Business consultant.