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Category Archives: Blog

It’s Time For Your Spa’s Post-Holiday Clean Up

Post-Holiday Spa Clean UpEveryone loves the holiday season, whatever one you celebrate, but the season does have to come to an end.  You may be the kind of person who likes to leave their Christmas tree up until mid-January, but the longer we drag out the holidays in a business setting, the harder it is to get the clients excited for next year.

In this, the last week of the year, it’s time to take stock of your facility and retail area.  Hopefully your careful planning in purchasing and displaying a carefully selected variety of holiday merchandise resulted in positive sales increases for Q4, but no doubt you have some merchandise left over.

Now, what should you do with the remnants?

When is the holiday officially over?  The answer is January 2.

I’ve walked into some salons and spas in mid-January and found them still decorated to the hilt with ribbons, bows, and fading poinsettias.  I believe that this is an area in which you should take your cues from major retailers, and denude your facility of holiday detritus sooner than later.  Just like Starbucks switches back to those plain white cups right after New Year’s, it’s time to start fresh.

First, box up and put away all of the reusable decorations for next, or another, year.  If you have living décors such as amaryllis, poinsettia or lilies, send them home with your staff members.  Remove stringed and hanging lights and decals from windows.  Drink up the Christmas blend coffee and distribute among staff and friends the rest of the cookies, cakes and other treats.

How about merchandise?

It’s okay to put merchandise on sale, but only for a short time.  Gather up all of the remaining bits and have a holiday sale table, for a week or two, but then it’s time to move on.  If they didn’t sell, bite the bullet and be decisive.  Some high quality unsold holiday-themed gift merchandise such as makeup brushes, jewelry, cosmetic bags and household décor items can be stored and reintroduced next October, but the rest you should remove from both your shelves and your balance sheets.  Offer it to staff for a fraction of the original price, sell it off (by the lot) on eBay, or give it to charity.

Purchased too many nail polishes or body lotions?   Negotiate with your vendors and see if you can trade for new spring items.  Overstocks of non-holiday themed items are particularly useful as grab bag rewards for client referral or loyalty programs.

Did you add special holiday services to your menu?  If any of these was a particularly good seller, you may want to consider adding a version of it permanently to your treatment menu, just make sure that you remove something else when you do, to ensure against a swelling menu selection.  Run a service sales report for the year, and consider removing any services that you performed 30 or less of.

The onset of a new year is also an ideal time for a good spit-and-polish cleaning of your whole facility, top to bottom.  This is often best accomplished by hiring an outside cleaning company, not your usual cleaners who by now are ignoring the same continual problem areas that you were when you handled the cleaning, or may still.  Fresh eyes and elbow grease are welcome.  Or, find a 4 to 5-hour window of time when the facility is closed and invite your staff to come pitch in; reward those who show up with pizza, sushi and/or movie tickets.  Perhaps, you can even give out raffle tickets for baskets of leftover holiday retail!

Are you ready to launch 2018 with new ideas and treatments? Do you need help putting together your plan? Tap into our experience and contact us for a free consultation.

 

How to Plan an Effective Spa Discounting Strategy

Are you struggling to fill your spa appointment books, but not sure about the discounting route?  Proceeding with a cautious spa discounting strategy is the best plan. Discounted pricing has become an important marketing tool in the battle to attract new clients, and keep the ones you’ve got.  But it’s an undeniable fact that discounts…Continue Reading

Spa Success In Unlikely Places

One of the crucial issues in spa marketing is to create a promise to the client that can be fulfilled by the spa, so that expectations are aligned with reality.  In recent years, I’ve visited two spas that exemplified this concept, and I was unexpectedly delighted with both. It might seem like being the only…Continue Reading

How Spas Help Battle Aging Using Non-Medical Methods

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Global Wellness Forecast

What is the forecast for Global Wellness? You cannot open a magazine or see marketing messages today without being struck by the frequent use of the word “wellness.” It may seem like this word came out of nowhere, but in fact, the concept of wellness has existed for many years. In 1947, the World Health…Continue Reading

Spa Startups: They’re ba-aack!

The recession may have battered the spa industry and shut down many facilities, but we’re finally seeing a resurgence in startups–many of whom aren’t even using the “S” word (that would be “spa”) to describe themselves. “Wellness” is a watchword for many of these next-generation businesses, but other trends inspiring spa entrepreneurs include co-working and organic lifestyles.…Continue Reading

6 Ways Spas Don’t Practice Workplace Wellness

This year’s Global Wellness Institute Summit in Mexico City will highlight Workplace Wellness as a key issue. Spas are all about wellness, right? We’re exemplars, right? The reality is, a spa is a mentally and physically demanding environment that is built on the profit-challenged business model of selling services. Right there, you know that employee well-being may…Continue Reading

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Meet Lisa Starr, Wynne Business consultant.