Hopefully, you’re having a busy January with service and gift card sales for Valentine’s Day. In our recent post with Valentine’s Day Sales Tips, we shared what you can be doing to grow Valentine’s Day sales. You just need to remind the entire staff to put their best foot forward; be punctual, fully uniformed, and ready to assist with clients or inquiries at any time.
It is likely that you will see some new clients for services over the weekend, especially if you’ve put in place holiday promotions, or you may have regular clients who bring a spouse or partner to enjoy a couple’s-oriented treatment. Valentine’s Day is a good reason for clients to be thinking about their appearance, so beautifying treatments and services will be in order before a night out on the town. Your staff should be aware of this potential and adjust their approach accordingly; for instance, if a woman comes in for a facial and makeup application before she heads out for the evening, she would likely appreciate not having her hairstyle ruined during the services. If time allows, free ten-minute eye makeup touch-ups can introduce new clients to your makeup bar. Some spas will even keep some long-stemmed roses at the desk, and present them to female guests at checkout. Have your staff think about ways they can impress both new and returning clients with your high standards of customer care.
Depending on your location, you may attract some walk-in traffic for Valentine’s Day with attractive retail displays visible from the outside. An array of price-points on your Valentine gift sets may bring in some new clients, and if they’re impressed with your selection, displays and knowledgeable sales staff they’ll be intrigued enough to return. Needless to say, clean shelves and ample displays are a must through the weekend.
Gift card clients offer a double opportunity; both the purchaser and the recipient of the gift card are potential repeat guests. If possible at the time of the sale, collect the pertinent information on the intended gift card recipients so that you can market to them later. In order to get more mileage out of this dual purchase, some spas will offer the purchaser a voucher to use for a return visit of their own; $20 off a service valued at $60 or more, or a free upgrade on a weekday treatment. Perhaps a red rose for the purchaser too?
No matter the reason the doors open over the next few days before Valentine’s Day, each person who enters should be greeted immediately and with genuine warmth and friendliness. Of course, your well-trained staff is always aware of opportunities to make lasting connections with the guest, but it might not hurt to remind everyone to “show the love” especially in a month that can be on the slow side.
You’ve just gotten the spa put back together from the winter holidays, and the next sales event, Valentine’s Day, is coming up fast. Valentine’s is typically the smallest of the three big annual gift card events; December holidays lead the pack, followed by Mother’s Day, with the romance holiday third, but Valentine’s Day has some…Continue Reading
What is the forecast for Global Wellness? You cannot open a magazine or see marketing messages today without being struck by the frequent use of the word “wellness.” It may seem like this word came out of nowhere, but in fact, the concept of wellness has existed for many years. In 1947, the World Health…Continue Reading
The recession may have battered the spa industry and shut down many facilities, but we’re finally seeing a resurgence in startups–many of whom aren’t even using the “S” word (that would be “spa”) to describe themselves. “Wellness” is a watchword for many of these next-generation businesses, but other trends inspiring spa entrepreneurs include co-working and organic lifestyles.…Continue Reading
This year’s Global Wellness Institute Summit in Mexico City will highlight Workplace Wellness as a key issue. Spas are all about wellness, right? We’re exemplars, right? The reality is, a spa is a mentally and physically demanding environment that is built on the profit-challenged business model of selling services. Right there, you know that employee well-being may…Continue Reading
We’ve been talking about Core Values, the nutrients that “feed” your company’s customer experience. Now it’s time to move up and actually construct a system that can consistently deliver great experiences. We’ve all heard about the road to hell and what it’s paved with. If your organization is all about the core values but you have no systems…Continue Reading
Just in time for the Mother’s Day gift selling season, Lisa’s latest blog for Booker breaks down the basics of gift card money management. Don’t miss this quick but important read. Need help with your gift program? We’re here to help. Tell us what’s going on in your company by emailing email@example.com Continue Reading
We believe that there’s a formula for great Customer Experience, or CX. There are three key ingredients. Like any deceptively simple recipe, it’s highly dependent on the “cook.” Like whipped cream, it may have just a couple of ingredients, but it’s still possible to get it completely wrong. The three ingredients we’ll be cooking with…Continue Reading
Customer experience, or “CX” in industry parlance, is the real-world outgrowth of UX, User Experience. While this seems ironic, if not absolutely bass-ackward, the big players in the consumer space figured that if online user experiences were so important, maybe offline user experiences might matter, too. For decades big business has been paying lip service…Continue Reading
It’s time to talk about the final component of World Class CX: Art. The dessert. The frills. The fun stuff. You can’t have a successful business without these first two ingredients: 1. Core Values: the “soul” of the business, what you stand for, your commitment to your customers 2. Structure: the “body” of the business:…Continue Reading