The recession may have battered the spa industry and shut down many facilities, but we’re finally seeing a resurgence in startups–many of whom aren’t even using the “S” word (that would be “spa”) to describe themselves. “Wellness” is a watchword for many of these next-generation businesses, but other trends inspiring spa entrepreneurs include co-working and organic lifestyles.
Few would-be spa owners understand just how much capital they’ll need to invest to get their new spa up and running–and to nurture it through its first 18 months, the critical make-or-break period. The pressure from competition is usually underestimated in new spa business plans, and these businesses can crash quickly if spa entrepreneurs are over-optimistic and under-funded.
At the high end of the market, spa guests are seeking a new approach to luxury that’s based on authentic experiences rather than over-the-top opulence. That doesn’t always translate into a strong demand for esoteric services, though. The services that guests say that they are interested in and the ones that they actually purchase (especially on a regular basis) can be very different. Creating an appealing but unique menu is a must. It’s expensive to educate the marketplace.
Whether they’re in an urban setting or a remote one, one of the biggest impediments to new spas’ growth is finding enough talented therapists. A solid in-house training program is critical to success in every market. Not only does it improve therapist quality, it aids in employee retention: spa workers value education very highly. Lower employee turnover pays off big in customer satisfaction and pure bottom-line profit.
While there are still spas for sale–a great way to fast track a startup and reduce project cost–many of them are not listed with business brokers and identifying them can take a special approach. Sometimes a would-be spa developer is too deeply in love with their particular vision to recognize a fabulous opportunity in a distressed business. Differentiating a “distressed” business from a “toxic” one is critical.
To help this wave of entrepreneurs avoid the pitfalls of developing a spa or wellness business, a new one-day Spa Startup Workshop is being offered on Saturday, October 3, immediately prior to the Wynne Business Spa Director’s Management Intensive (October 4-6) in Philadelphia’s Historic District.
For more information about the seminars, visit our management seminars page or call 610.368.6660.
Tuition details, including earlybird and multiple registrant discounts.
REGISTRATION CLOSED. Morag Currin of Health Challenged Esthetics literally wrote the textbook on Oncology Esthetics. A true industry pioneer and visionary, Morag is returning to California with her three day program for estheticians. We’ve already hosted this once and I believe any serious esthetician or spa owner needs to experience this education–whether you choose to…Continue Reading
Registration Closed Co-taught by Peggy Wynne Borgman and Lisa M. Starr of Wynne Business Spa Consulting and Education If you own, manage, or plan to invest in a spa, this program is a must. If you’re already involved in spa operations, this seminar will help you tackle your toughest management challenges. If you’re planning to…Continue Reading
January 30-February 2 If you own, manage, or plan to open or acquire a spa, this program is a must! Presented by Lisa M. Starr and Peggy Wynne Borgman of Wynne Business Spa Consulting Go to registration site If you’re already involved in spa operations, you’ll find solutions for your toughest management challenges. If you’re…Continue Reading
August 22-25, 2010, San Francisco Bay Area If you own, manage, or plan to invest in a spa, this program is a must! Co-taught by Peggy Wynne Borgman and Lisa M. Starr of Wynne Business Spa ConsultingContinue Reading
A one day class with Lisa M. Starr of Wynne Business Spa Consulting Sunday, September 5, 2010 Sponsored in part by The Banyan Tree, Hainan Competition is increasing! Are you ready? The rapid growth of the spa industry in China requires managers to be at the top of their game. Attention to detail in every aspect…Continue Reading
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