Entries by lstarr@wynnebusiness.com
Now what? Spa management resources and thoughts
Greetings, and I wish it was under different circumstances. I hope you will take 2 minutes to read this, and reap the benefits of some nuggets provided below… To say these are unprecedented times would be an understatement. After 35 years in this industry, I have never experienced this kind of situation, and I am […]
Understanding the Ever-Growing Massage-Spa Divide
This fall, the spa and wellness industry received some eagerly-awaited performance data at two industry conferences; the International Spa Association (ISPA) Conference in Phoenix, followed by the Global Wellness Summit (GWS) in Cesena, Italy. As it does every year, ISPA shared an update to the “Big Five” numbers, as researched by PriceWaterhouseCoopers (PwC), and they were all positive; spa […]
Survey Results: Global Wellness Institute’s Spa Consultant Survey
by Lisa Starr and Michelle Cusanno With over 121,000 (Global Wellness Economy Monitor – January 2017) spas in the world, you can rest assured that many of them benefited from the guidance of a spa consultant at some point in their development and operations process. But the spa consultant is a bit of an invisible […]
Integrating Wellness Into The Spa Experience
According to the Global Wellness Institute’s 2017 Global Wellness Economy Monitor, from 2013 to 2015, Hotel/Resort spas were the fastest-growing category among all spa types, due to the emerging global middle class and a growing interest in experiential travel. While massage will typically be the most-requested service in almost every spa, it has also become […]
Salon Software: What are the Benefits?
You may have started your salon business with just a few chairs operating, and a hand-picked team. Between equipment, and product choices, employee training, client marketing, and all of the other details, salon software might have been the last thing on your mind. You have been managing without computers to book appointments and to ring clients […]
Employee Handbook, Does Your Spa Have One?
In the high-touch spa, we tend to shy away from official-sounding terms like policy guidebooks, employee manual, and employee handbook. But having these useful tools in place can enable spa management to focus on more important issues, like growing the business. Sure, when you started your spa business, you only had a handful of employees. […]
Why Staff Engagement Is Key To Spa Success
Ever look around the spa and feel like your staff is just going through the motions? They’re showing up at work, they’re servicing clients, but there is not a lot of energy or enthusiasm? Staff engagement is a key component of your spa success, but how do you get it? And how do you know […]
Ten Spa Email Marketing Best Practices
With all of the buzz around social media, email marketing may not get as much attention as it used to from spa marketers. But spa email marketing still has many compelling things going for it. Here are a few persuasive statistics on email usage: 44% of consumers made at least one purchase last year based on […]