This fall, the spa and wellness industry received some eagerly-awaited performance data at two industry conferences; the International Spa Association (ISPA) Conference in Phoenix, followed by the Global Wellness Summit (GWS) in Cesena, Italy. As it does every year, ISPA shared an update to the “Big Five” numbers, as researched by PriceWaterhouseCoopers (PwC), and they were all positive; spa […]
by Lisa Starr and Michelle Cusanno With over 121,000 (Global Wellness Economy Monitor – January 2017) spas in the world, you can rest assured that many of them benefited from the guidance of a spa consultant at some point in their development and operations process. But the spa consultant is a bit of an invisible […]
According to the Global Wellness Institute’s 2017 Global Wellness Economy Monitor, from 2013 to 2015, Hotel/Resort spas were the fastest-growing category among all spa types, due to the emerging global middle class and a growing interest in experiential travel. While massage will typically be the most-requested service in almost every spa, it has also become […]
You may have started your salon business with just a few chairs operating, and a hand-picked team. Between equipment, and product choices, employee training, client marketing, and all of the other details, salon software might have been the last thing on your mind. You have been managing without computers to book appointments and to ring clients […]
In the high-touch spa, we tend to shy away from official-sounding terms like policy guidebooks, employee manual, and employee handbook. But having these useful tools in place can enable spa management to focus on more important issues, like growing the business. Sure, when you started your spa business, you only had a handful of employees, […]
Ever look around the spa and feel like your staff is just going through the motions? They’re showing up at work, they’re servicing clients, but there is not a lot of energy or enthusiasm? Staff engagement is a key component of your spa success, but how do you get it? And how do you know […]
With all of the buzz around social media, email marketing may not get as much attention as it used to from spa marketers. But spa email marketing still has many compelling things going for it. Here are a few persuasive statistics on email usage: 44% of consumers made at least one purchase last year based on […]
Not having client retention tactics in place is like having a boat with a hole in it that you refuse to patch. What is your spa’s client retention rate? You’ve gone through a lot of trouble to create a wonderful spa environment. Your spa is beautifully decorated, your staff is well-trained, and your marketing plan […]
When it comes to spa operations, one thing that I think is often taken for granted is the service menu. Often with spa services pricing treatments are priced and listed, and then no one looks at it for a couple of years. But how would you feel if a restaurant you frequented NEVER had anything […]
Do you have a readily available “elevator speech” when asked to describe your spa business? Are those few sentences capturing the essence of your brand? In a crowded market, the importance of branding your spa is paramount in maintaining your market share. If you have not invested time or effort in carefully crafting your spa’s […]