Entries by lstarr@wynnebusiness.com

Spa Employees From Hell!

We posted this short, funny, customer service video on YouTube, showing common sales and service “horrors” that happen in spas and salons everywhere, ruining chances of retaining guests, rescheduling, and retailing. Each vignette illustrates a fatal flaw–some obvious, some more subtle–and all of them re-enactments of real spa employee behavior I’ve personally experienced. It’s a […]

First time in China: Advanced Spa Management Techniques with Lisa Starr

Registration has closed and below are the topics which were discussed.  Please check the Events and Learning Academy pages for our offered trainings. A one day class with Lisa M. Starr of Wynne Business Spa Consulting Sponsored in part by The Banyan Tree, Hainan   Competition is increasing! Are you ready?   The rapid growth of the […]

Rescuing the relationship with the customer.

You can’t win an argument with a customer. Holly Stiel, the great hospitality customer service guru, says it perfectly: “Being Right is the booby prize.” Last week, an article in the Wall Street Journal described Proctor & Gamble’s burgeoning PR disaster involving a new disposable diaper that may be causing rashes. They’re printing the liquid-absorbing […]

“The Brave New World of Spa PR,” a webinar with Kim Marshall, Principal of the Marshall Plan Public Relations, and David Victor of Boomcycle Online Marketing

Registration for this webinar has closed and below are the topics which were discussed.  Please check the Events and Learning Academy pages for our offered trainings. A great public relations program is more important than ever, and there are more outlets for public relations than ever before–including online review sites, Facebook and Twitter! But which modalities […]

World Class? Not so fast.

In an increasingly virtual world, the “high touch” spas are one place consumers go for good old fashioned, live, hands on (literally) customer care. When our clients finally tear themselves away from their keyboards, PDAs and iPads, they’re ready to have their socks knocked off–by your employees. Are they up to the challenge? As we […]

Circling the Discount Drain

Is social media now just about bargain-hunting–sharing discounts, steals and deals with your friends? We know from past studies that discounts do not lead to loyalty. They lead to the expectation of more discounts. Which means, that shiny new customer will linger only if you can undersell your competition. Where’s the so-called wisdom of crowds? […]