According to the Global Wellness Institute’s 2017 Global Wellness Economy Monitor, from 2013 to 2015, Hotel/Resort spas were the fastest-growing category among all spa types, due to the emerging global middle class and a growing interest in experiential travel.
While massage will typically be the most-requested service in almost every spa, it has also become more of a commodity, with massages available in a wide variety of venues, including on-call services that deliver a therapist to your home, through an app, in under an hour. The hotel and resort spa-going guest is looking for innovation in treatments, facilities, cuisine and activities that will help them to lower their stress levels and unplug from their demanding lives, while reinforcing their brand loyalty and desire to return.
Spas are intended to be sensory havens, beyond the basic element of touch inherent in treatments, and this can’t be forgotten in the design, decor and sensory appeal of the facility. COMO Shambhala spas around the world all carry their signature Invigorate products, scented with a blend of eucalyptus, lavender, peppermint, and geranium, and these products are also used as amenities in guest rooms. Langham Hotel’s Chuan Spas each feature a signature Moon Gate entrance, and elements of Traditional Chinese Medicine are used throughout the spas, including customizable lighting in treatment rooms which are programmed based on the results of a client intake questionnaire, making the experience much more personalized. Effective air ventilation, soundproofing, and thoughtful design and furnishings will heighten the relaxation response of the guest before they even enter the treatment room.
Facility amenities including saunas, steam rooms, cold plunges and whirlpools, experience showers, and zero-gravity loungers, while not inexpensive to create and operate, provide an array of options that attract guests to the spa, and don’t have an attached labor cost. For example, the Spa Wave table by German manufacturer Gharieni offers heat, gentle vibration and a binaural sound wave system, experienced through a headset, which provides deep relaxation in a matter of minutes, without a therapist. The table can be used for typical spa treatment, but the guest can pay an additional fee to linger and enjoy these features. The Ame Spa at Turnberry Isle in Aventura, FL recently installed a cryotherapy capsule, which delivers a blast of ice-cold air in a 3-minute period, intended to boost metabolism and energy, improve circulation and relieve pain. Floatation therapy, either in a capsule or purpose-built shallow pool, calms brain waves by removing the senses of light, sound and gravity, and can be experienced at the Agua Serena Spa at the Hyatt Regency Indian Wells, CA.
The ultimate in integrating facility and design with wellness practices may be the new Six Senses Bhutan, which will be comprised of five separate lodges across the kingdom, each designed around one of the five pillars of Bhutan’s Gross National Happiness Index, and intended to be enjoyed as a circuit experience.
Tranquility lounges offering healthy snacks and refreshments, such as fresh and dried fruits, nuts, protein bars and infused-waters is an easy way to provide a connection for guests between food and well-being. Park Hyatt spas have long offered guests a chef-created amuse bouche to accompany their treatments. Today’s spa guests are very interested in herbal and botanical teas and tinctures, making an updated selection of fresh organic teas and ready hot water a must.Continue Reading
Spring is upon us and summer is around the corner. Which means that your staff will probably be looking to take some vacation time. While everyone deserves a vacation , it can be hard to look at empty treatment rooms. Planning ahead can help you to manage the vacation season so that the spa still…Continue Reading
What’s your biggest organizational issue? At first glance, your response might be, “Simple, I need to clean off my desk.” But we’re talking bigger, deeper, wider organization. We’re talking processes, procedures, protocols, etc., all of those words that “organized” people use. If you’re someone whose ears slam shut when you hear those terms, we’re probably…Continue Reading
Spas know that retailing is an important component of revenue generation, and yet many still struggle to reach hoped-for results. Who’s responsible for driving retail sales in your spa? Management? Therapists? Support Staff? Product Companies? It’s actually all of the above. While spas consider product sales to be less important than the main spa focus…Continue Reading
Do you ever wish you had more information that would help you to solve a problem? Do you ever wonder whether you are the only one experiencing a particular challenge? As the spa business model continues to evolve, you may be presented with operational challenges that you don’t know how to approach. But, as usual,…Continue Reading
Welcome to 2016! The older I get, the more New Year’s Day reminds me of the movie Groundhog Day; I can’t believe it’s here again, already! The fact is, the more quickly the years tick by, the more urgency you may have as a business owner to avoid procrastinating in regards to your spa business.…Continue Reading
Join us on February 22 at 9am Pacific/ Noon Eastern for our next live webinar, Secrets of Retention and Retail for Treatment Professionals. Spa therapists are not always comfortable with recommending retail products, and even those that are sometimes strike the wrong note. This session will help service providers and their supervisors understand how to…Continue Reading
REGISTRATION CLOSED. Morag Currin of Health Challenged Esthetics literally wrote the textbook on Oncology Esthetics. A true industry pioneer and visionary, Morag is returning to California with her three day program for estheticians. We’ve already hosted this once and I believe any serious esthetician or spa owner needs to experience this education–whether you choose to…Continue Reading
“A vision without a plan is a hallucination.” Join us on Tuesday, January 18, for our first management webinar of the New Year, Spa Business Planning Made Easy. Planning is one of the most misunderstood business processes, and one of the most essential. Yet most plans don’t survive more than a few months. If your…Continue Reading
Registration Closed Co-taught by Peggy Wynne Borgman and Lisa M. Starr of Wynne Business Spa Consulting and Education If you own, manage, or plan to invest in a spa, this program is a must. If you’re already involved in spa operations, this seminar will help you tackle your toughest management challenges. If you’re planning to…Continue Reading