Season 5: Behind the Scenes of the Chinese Spa Industry

If you’ve ever wondered about the Chinese spa industry and how it works, listen in as Fifi Kao and Graham Earnshaw join Lisa Starr and pull back the curtain on operating in the most populated country in the world.

Episode Summary:

It’s funny to imagine that China was once considered a sleeping giant; these days it is anything but. According to the latest figures from the Global Wellness Institute, China is now the second largest wellness economy in the world, valued at $682 billion, behind only the US, and China’s average growth rate through the pandemic only dipped 2.5%, much less than almost all of the other top 20 global wellness markets. If you’ve ever been curious about the spa market in China, this episode will pull back the curtain as we hear from country experts Fifi Kao, Editor of Spa China Magazine, and Graham Earnshaw, Publisher, Entrepreneur and long-time China resident.

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