STARRCAST
Inspiring Conversations with Wellness Warriors
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Season 3: From Commercial Real Estate to the Pinnacle of Beauty Brand Management
In this StarrCast Podcast episode, Lisa Starr talks with Wellness Warrior Laura Gerchik, General Manager US, Biologique-Recherche, USA.
Episode Summary:
Driven to work since age 12, Laura Gerchik parlayed her bi-lingual skills into marketing and business development for the French government, then spent 8 successful years working in the male-dominated commercial real estate sector in Paris. Jumping to the beauty industry, her unique perspective and fresh outlook has powered a five-fold increase in Biologique Recherche sales in North America in her tenure.
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Transcript
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