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# Your new super fast WordPress site.: Spa Consulting and Education

## Sitemaps
[XML Sitemap](https://wynnebusiness.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [China’s Wellness Revolution: How Hospitality Is Being Redefined](https://wynnebusiness.com/blog-starrcast-ep4-china-wellness-hospitality-trends/): Wellness has evolved from an optional amenity to a core driver of luxury hospitality. 
- [Now what? Spa management resources and thoughts](https://wynnebusiness.com/now-what-spa-management-resources-and-thoughts/): Greetings, and I wish it was under different circumstances.
- [cache](https://wynnebusiness.com/cache-2/): China’s Wellness Revolution: How Hospitality Is Being Redefined
- [cache](https://wynnebusiness.com/cache/): China’s Wellness Revolution: How Hospitality Is Being Redefined
- [Understanding the Ever-Growing Massage-Spa Divide](https://wynnebusiness.com/understanding-the-ever-growing-massage-spa-divide/): This fall, the spa and wellness industry received some eagerly-awaited performance data at two industry conferences; the International Spa Association (ISPA) Conference in Phoenix, followed by the Global Wellness Summit (GWS) in Cesena, Italy. 
- [Survey Results: Global Wellness Institute’s Spa Consultant Survey](https://wynnebusiness.com/survey-results-global-wellness-institutes-spa-consultant-survey/): With over 121,000 (Global Wellness Economy Monitor - January 2017) spas in the world, you can rest assured that many of them benefited from the guidance of a spa consultant at some point in their development and operations process. But the spa consultant is a bit of an invisible guiding force. Spa consultants don’t get their name over the door of the business, and once a property is up and running, they are all but gone and forgotten, on to the next project.
- [Integrating Wellness Into The Spa Experience](https://wynnebusiness.com/integrating-wellness-into-the-spa-experience/): According to the Global Wellness Institute’s 2017 Global Wellness Economy Monitor, from 2013 to 2015, Hotel/Resort spas were the fastest-growing category among all spa types, due to the emerging global middle class and a growing interest in experiential travel.
- [Salon Software: What are the Benefits?](https://wynnebusiness.com/what-are-the-benefits-of-salon-software/): You may have started your salon business with just a few chairs operating, and a hand-picked team. Between equipment, and product choices, employee training, client marketing, and all of the other details, salon software might have been the last thing on your mind. You have been managing without computers to book appointments and to ring clients up. No harm done, right? Or have you?
- [Employee Handbook, Does Your Spa Have One?](https://wynnebusiness.com/does-your-spa-have-an-employee-handbook/): In the high-touch spa, we tend to shy away from official-sounding terms like policy guidebooks, employee manual, and employee handbook.  But having these useful tools in place can enable spa management to focus on more important issues, like growing the business.
- [Why Staff Engagement Is Key To Spa Success](https://wynnebusiness.com/why-staff-engagement-is-key-to-spa-success/): Ever look around the spa and feel like your staff is just going through the motions? They’re showing up at work, they’re servicing clients, but there is not a lot of energy or enthusiasm?
- [Ten Spa Email Marketing Best Practices](https://wynnebusiness.com/ten-spa-email-marketing-best-practices/): With all of the buzz around social media, email marketing may not get as much attention as it used to from spa marketers. But spa email marketing still has many compelling things going for it. Here are a few persuasive statistics on email usage:
- [Client Retention: How to Keep your Spa Clients Coming Back for More.](https://wynnebusiness.com/client-retention-how-to-keep-your-spa-clients-coming-back-for-more/): Not having client retention tactics in place is like having a boat with a hole in it that you refuse to patch. What is your spa's client retention rate?
- [Spa Services Pricing Strategies: Are you leaving money on the table?](https://wynnebusiness.com/spa-services-pricing-strategies-are-you-leaving-money-on-the-table/): When it comes to spa operations, one thing that I think is often taken for granted is the service menu. Often with spa services pricing treatments are priced and listed, and then no one looks at it for a couple of years. But how would you feel if a restaurant you frequented NEVER had anything new or different to offer? A little menu re-engineering is in order on a regular basis, so that neither your customers nor your staff gets too bored with what you are offering.
- [The Importance of Branding Your Spa](https://wynnebusiness.com/the-importance-of-branding-your-spa/): Do you have a readily available “elevator speech” when asked to describe your spa business?
- [Trend Sorting – What is relevant for spas?](https://wynnebusiness.com/three-big-spa-trends-for-2018/): Hello to everyone, we hope your year is off to a good start!
- [It’s Time For Your Spa’s Post-Holiday Clean Up](https://wynnebusiness.com/time-spas-post-holiday-clean/): Everyone loves the holiday season, whatever one you celebrate, but the season does have to come to an end.  You may be the kind of person who likes to leave their Christmas tree up until mid-January, but the longer we drag out the holidays in a business setting, the harder it is to get the clients excited for next year.
- [Developing Your Spa Leadership Vision](https://wynnebusiness.com/developing-your-spa-leadership-vision-for-2018/): When is the last time your spa management to-do list said “plan for tomorrow?”
- [Spa Therapist Salary: What should a spa therapist be paid?](https://wynnebusiness.com/spa-therapist-salary/): Despite the lack of standard base salary, U.S. therapists earn the most worldwide.
- [How to Plan an Effective Spa Discounting Strategy](https://wynnebusiness.com/spa-discounting-strategy/): Are you struggling to fill your spa appointment books, but not sure about the discounting route?  Proceeding with a cautious spa discounting strategy is the best plan.
- [Spa Success In Unlikely Places](https://wynnebusiness.com/spa-success-unlikely-places/): One of the crucial issues in spa marketing is to create a promise to the client that can be fulfilled by the spa, so that expectations are aligned with reality.  In recent years, I’ve visited two spas that exemplified this concept, and I was unexpectedly delighted with both.
- [Get Your Gift Card Accounting Processes Ready For The Holidays](https://wynnebusiness.com/get-your-gift-card-accounting-processes-ready-for-the-holidays/): Do you have big plans for all of the money you received from selling gift cards and gift certificates over the holiday sales season? Not so fast—it’s not your money yet. You need a solid gift card accounting process.
- [How Spas Help Battle Aging Using Non-Medical Methods](https://wynnebusiness.com/how-spas-help-with-anti-aging/): The International Spa Association defines the word ‘spa’ as “places devoted to overall well-being through a variety of professional services that encourage the renewal of mind, body, and spirit.” Can we add anti-aging to the mix?
- [Global Wellness Forecast](https://wynnebusiness.com/global-wellness-forecast/): What is the forecast for Global Wellness?
- [Spa Startups: They’re ba-aack!](https://wynnebusiness.com/spa-startups-theyre-ba-aack/): The recession may have battered the spa industry and shut down many facilities, but we're finally seeing a resurgence in startups--many of whom aren't even using the "S" word (that would be "spa") to describe themselves. "Wellness" is a watchword for many of these next-generation businesses, but other trends inspiring spa entrepreneurs include co-working and organic lifestyles.
- [6 Ways Spas Don’t Practice Workplace Wellness](https://wynnebusiness.com/6-ways-spas-dont-practice-workplace-wellness/): This year's Global Wellness Institute Summit in Mexico City will highlight Workplace Wellness as a key issue. Spas are all about wellness, right? We're exemplars, right?
- [The Second Ingredient of World Class CX: Structure](https://wynnebusiness.com/the-second-ingredient-of-world-class-cx-structure/): We've been talking about Core Values, the nutrients that "feed" your company's customer experience. Now it's time to move up and actually construct a system that can consistently deliver great experiences.
- [Gift Card Accounting Best Practices with Lisa Starr](https://wynnebusiness.com/gift-card-accounting-best-practices-with-lisa-starr/): Have plans for all the money you received for selling gift cards over the holiday sales season? Not so fast, it’s not your money yet. . . 
- [World Class Customer Experience: The Roots](https://wynnebusiness.com/world-class-cx-the-roots/): We believe that there's a formula for great Customer Experience, or CX. There are three key ingredients. Like any deceptively simple recipe, it's highly dependent on the "cook." Like whipped cream, it may have just a couple of ingredients, but it's still possible to get it completely wrong. The three ingredients we'll be cooking with are
- [Making Art, Creating Delight: The Top Tier of Customer Experience](https://wynnebusiness.com/making-art-creating-delight-the-top-tier-of-cx/): It's time to talk about the final component of World Class CX: Art. The dessert. The frills. The fun stuff.
- [Discovering the heartbeat of your small business](https://wynnebusiness.com/hard-core-values/): Most companies today recognize the need to articulate their core values. Core values provide the compass that guides the business. While business strategies should constantly be evolving, core values, like true North, don’t change. In stormy times of stress and change (hello!) Core Values provide a secure anchor. They can remind us of who we are when we are considering compromising our principles. They can help us focus on what's truly important. They can help us make decisions and set priorities. They can be used as a touchstone when coaching an employee and a measuring stick when hiring a new team member.
- [Groupon, Groupoff](https://wynnebusiness.com/groupon-groupoff/): Spa directors speak the word "Groupon" with the same distaste that they once reserved for "Yelp."
- [Welcoming Your Guests](https://wynnebusiness.com/welcoming-your-guests/): How to welcome your spa, salon and hotel guests so they are happy to revisit.
- [Happy New Year? Customer Service Fundamentals](https://wynnebusiness.com/happy-new-year-customer-service-fundamentals/): 2011 is just a few days away. The happy delirium of gift card sales will be over, and the reality of the toughest quarter of the year will arrive.
- [Keeping your Gift Card Clients](https://wynnebusiness.com/keeping-your-gift-card-clients/): Gift card sales are great, but only if you can get the gift card clients to return.
- [Live Spa Director’s Management Intensive Training](https://wynnebusiness.com/live-spa-directors-management-intensive-training/): If you’re already involved in spa operations, this seminar will help you tackle your toughest management challenges. If you’re planning to open or acquire a spa, you’ll leave this program with a clear understanding of the requirements for business success. If you’re considering a career change or advancement into spa management, the Spa Director’s Management Program will put you miles ahead of the competition.
- [Customer Service: Mastering Complaint Resolution and Service Recovery](https://wynnebusiness.com/customer-service-mastering-complaint-resolution-and-service-recovery/): You can find this training in our Learning Academy listed as
- [ISPA Day 2 Inspires & Motivates](https://wynnebusiness.com/ispa-day-2-inspires-motivates/): The second whirlwind day of conference educates and inspires the 2000 attendees.
- [Lisa Starr’s presentation, the Four Cornerstones of Spa Success](https://wynnebusiness.com/lisa-starrs-presentation-the-four-cornerstones-of-spa-success/): Lisa presented at Les Nouvelles Esthetiques in South Africa--she loved every minute of it. The vibrant spa community members she met there impressed her with their professionalism, vision and a real thirst for practical, real-world management education. Here's the Powerpoint from her presentation at the conference, one of her top-rated and most impactful classes.
- [My reply to the Groupon rep who contacted me this week](https://wynnebusiness.com/my-reply-to-the-groupon-rep-who-contacted-me-this-week/): Hi, Jane,
- [Is that spa for sale really worth its price?](https://wynnebusiness.com/is-that-spa-for-sale-really-worth-its-price/): It's a sign of the times. There are lots of distressed spas on the market right now. Many of these spas look like real bargains, selling for pennies on the dollar of their replacement cost. How is a potential buyer to know what the business is really worth?
- [Outside is In](https://wynnebusiness.com/outside-is-in/): I was doing a hardhat tour of a new spa in the wine country yesterday, one we did the space plan for at the soon-to-reopen Hotel Yountville. (Yes, the teeny Napa Valley town whose restaurants are famed for possessing more Michelin Stars than most major cities.) I remember being a bit challenged by the dimensions of the floor plate as I was working on the design a year ago. But as I walked through it yesterday, I was delighted by what I saw.
- [Spa Employees From Hell!](https://wynnebusiness.com/spa-employees-from-hell/): We posted this short, funny, customer service video on YouTube, showing common sales and service "horrors" that happen in spas and salons everywhere, ruining chances of retaining guests, rescheduling, and retailing. Each vignette illustrates a fatal flaw--some obvious, some more subtle--and all of them re-enactments of real spa employee behavior I've personally experienced. It's a great clip to show at a spa staff meeting, and certain to get people talking.
- [Rescuing the relationship with the customer.](https://wynnebusiness.com/rescuing-the-relationship-with-the-customer/): You can't win an argument with a customer.
- [World Class? Not so fast.](https://wynnebusiness.com/world-class-not-so-fast/): In an increasingly virtual world, the "high touch" spas are one place consumers go for good old fashioned, live, hands on (literally) customer care. When our clients finally tear themselves away from their keyboards, PDAs and iPads, they're ready to have their socks knocked off--by your employees.
- [Circling the Discount Drain](https://wynnebusiness.com/circling-the-discount-drain/): Is social media now just about bargain-hunting--sharing discounts, steals and deals with your friends? We know from past studies that discounts do not lead to loyalty. They lead to the expectation of more discounts. Which means, that shiny new customer will linger only if you can undersell your competition. Where's the so-called wisdom of crowds? It appears to be circling the discount drain.
- [How can I train my front desk team without any time and budget?](https://wynnebusiness.com/how-can-i-train-my-front-desk-team-without-any-time-and-budget/): Virtually every spa has cut back on meetings and education during the downturn. There's good news, though. Training your team is less expensive, and more convenient, than it's ever been, thanks to--yes--the miracle of modern technology.
- [The Front Desk Must Die!](https://wynnebusiness.com/the-front-desk-must-die/): Spas are working harder than ever to be innovative in their designs, but there's one convention that just won't seem to die: the monolithic front desk. Once upon a time, we had big fat computer monitors and hulking CPUs to hide in those enormous desks. So why, in this age of flat screens and cloud computing, are we still confronted with these intimidating beasts when we enter a "state of the art" spa?
- [People Problems](https://wynnebusiness.com/people-problems/): I can't tell you how many times I've heard someone in a class or seminar say, "You know, we don't really have that many issues in our spa--we just have people problems."

## Pages
- [The Spa Owner’s Playbook](https://wynnebusiness.com/the-spa-owners-playbook/)
- [Business Overview](https://wynnebusiness.com/ai-business-overview/)
- [Events](https://wynnebusiness.com/events/)
- [How To Start A Day Spa](https://wynnebusiness.com/how-to-start-a-day-spa/)
- [Praise](https://wynnebusiness.com/praise/)
- [Newsletter Sign Up](https://wynnebusiness.com/newsletter/)
- [Search](https://wynnebusiness.com/search/)
- [Intake Form](https://wynnebusiness.com/intake-form/)
- [Spa Management Courses – Learning Academy](https://wynnebusiness.com/spa-management-courses/)
- [Spa Management Consulting](https://wynnebusiness.com/spa-management-consulting/)
- [Blog](https://wynnebusiness.com/blog/)
- [Free Resources](https://wynnebusiness.com/free-resources/)
- [Wellness Speaker – Lisa Starr](https://wynnebusiness.com/wellness-speaker-lisa-starr/)
- [Contact](https://wynnebusiness.com/contact/)
- [About](https://wynnebusiness.com/about-us/)
- [Home](https://wynnebusiness.com/)

## Resources
- [Stacked for Impact](https://wynnebusiness.com/resources/stacked-for-impact/)
- [Puradies: Hotel Spa, Nature Recharged](https://wynnebusiness.com/resources/puradies-hotel-spa-nature-recharged/)
- [The Spa Owner’s Playbook](https://wynnebusiness.com/resources/the-spa-owners-playbook/)
- [How To Open A Day Spa](https://wynnebusiness.com/resources/how-to-open-a-day-spa/)
- [China Wellness and Spa](https://wynnebusiness.com/resources/china-wellness-and-spa/)
- [Aufguss Saunamasters](https://wynnebusiness.com/resources/aufguss-saunamasters/)
- [Holistic Leadership](https://wynnebusiness.com/resources/holistic-leadership/)
- [Is Your Medical Spa ‘Worth It?’](https://wynnebusiness.com/resources/is-your-medical-spa-worth-it/)
- [Demystifying Your Income Statement](https://wynnebusiness.com/resources/demystifying-your-income-statement/)
- [Found Money: Inventory Management](https://wynnebusiness.com/resources/found-money-inventory-management/)
- [Treatment Menus that Drive Sales](https://wynnebusiness.com/resources/treatment-menus-that-drive-sales/)
- [Revenu Growth for Spas](https://wynnebusiness.com/resources/revenu-growth-for-spas/)
- [Singapore Swing in European Spa](https://wynnebusiness.com/resources/singapore-swing-in-european-spa/)
- [Viva Las Vegas in Spa Business](https://wynnebusiness.com/resources/viva-las-vegas-in-spa-business/)
- [Reimagining wellness: New ways to grow and connect in your spa on GoWellMag](https://wynnebusiness.com/resources/reimagining-wellness-new-ways-to-grow-and-connect-in-your-spa-on-gowellmag/)
- [GWI Global Spa and Wellness Consultants – Consultants Corner Series](https://wynnebusiness.com/resources/gwi-global-spa-and-wellness-consultants-consultants-corner-series/)
- [What Does It Mean To Be A Spa Professional?](https://wynnebusiness.com/resources/what-does-it-mean-to-be-a-spa-professional/)
- [How A Spa Consultant Can Help Grow Your Spa Business](https://wynnebusiness.com/resources/how-a-spa-consultant-can-help-grow-your-spa-business/)
- [Rediscover Spas](https://wynnebusiness.com/resources/rediscover-spas/)
- [Finding and Nurturing 5 Star Employees](https://wynnebusiness.com/resources/finding-and-nurturing-5-star-employees/)
- [Smart Retailing and Your Bottom Line](https://wynnebusiness.com/resources/smart-retailing-and-your-bottom-line/)
- [Future Spa & Wellness](https://wynnebusiness.com/resources/future-spa-wellness/)
- [Spa Leaders Recommended Reading List](https://wynnebusiness.com/resources/spa-leaders-recommended-reading-list/)
- [Interview: Henrik Berghult](https://wynnebusiness.com/resources/interview-henrik-berghult/)

## Podcast
- [From Banker to Hot Springs Visionary: David Dronet Doubles Down on Wellness Real Estate](https://wynnebusiness.com/starrcast-podcast/from-banker-to-hot-springs-visionary-david-dronet-doubles-down-on-wellness-real-estate/): In this episode of StarrCast, Lisa Starr sits down with David Dronet, Founder and CEO of Olympus Real Estate Group, to explore the intersection of wellness real estate, thermal wellness, hospitality, and destination development. David shares his remarkable journey from banking and real estate development into senior living and ultimately the restoration and expansion of two of the most significant hot springs resorts in the United States: The Springs Resort in Pagosa Springs, Colorado, and Murrieta Hot Springs Resort in California.
- [Live from W3 Portugal; EMEA Spa Leaders Discuss Regional Business Outlook](https://wynnebusiness.com/starrcast-podcast/live-from-w3-portugal-emea-spa-leaders-discuss-regional-business-outlook/): Recorded live at the W3Spa EMEA event in Portugal, Lisa Starr sits down with hospitality and wellness leaders Sharon Barcock, Louise Moore, Egle Ruksenaite, and Kerry Turpin to explore the trends, challenges, and opportunities shaping spa, wellness, longevity, and hospitality across Europe, the Middle East, and beyond.
- [The Rise of Sauna Culture and America’s Aufguss Movement](https://wynnebusiness.com/starrcast-podcast/the-rise-of-sauna-culture-and-americas-aufguss-movement/): In this special on-location episode of StarrCast, Lisa Starr travels to New York City for the Aufguss USA Championships to explore one of the fastest-growing movements in wellness. Through conversations with industry leaders, international judges, competitors, and bathhouse operators, this episode uncovers how sauna culture is evolving into a powerful force for wellbeing, connection, recovery, and community.
- [Wellness 2026: Insights from Spa Leaders at Canyon Ranch, Kohler, Arch Amenities, and Mario Tricoci](https://wynnebusiness.com/starrcast-podcast/wellness-2026-insights-from-spa-leaders-at-canyon-ranch-kohler-arch-amenities-and-mario-tricoci/): Recorded live at We Work Well Spring 2026 in Bonita Springs, Florida, Lisa Starr sits down with four accomplished industry leaders representing Canyon Ranch, Kohler Water Spa, Arch Amenities Group, and Mario Tricoci Spa & Salon. Together, they explore the changing expectations of today's wellness consumer, the rise of longevity programming, recovery-focused experiences, community-driven wellness, AI integration, and the growing intersection of spa, beauty, and medical wellness.
- [Live from the GWI Wellness Real Estate Symposium; Healthy Buildings and Human Longevity](https://wynnebusiness.com/starrcast-podcast/live-from-the-gwi-wellness-real-estate-symposium-healthy-buildings-and-human-longevity/): In this special on-location episode of StarrCast, Lisa Starr reports from the Global Wellness Institute’s Wellness Real Estate & Communities Symposium in New York City. Through conversations with leaders in wellness architecture, hospitality, healthy buildings, and digital experience design, this episode explores how wellness real estate is evolving from trend to infrastructure. Topics include longevity living, low-EMF environments, wellness-focused hospitality, digital integration, and the growing demand for healthier built environments that support everyday wellbeing.
- [Meeting Design Gets a Wellness Transformation](https://wynnebusiness.com/starrcast-podcast/meeting-design-gets-a-wellness-transformation/): In this episode of StarrCast, Lisa Starr sits down with Reina Herschdorfer, Director of Marketing for Caesars Entertainment, and David T. Stevens, Founder of Olympian Meetings, who both serve as Co-Chairs of the Global Wellness Institute Meetings and Events Initiative.
- [Soaking in the Future: How Hot Springs Are Reshaping Wellness](https://wynnebusiness.com/starrcast-podcast/soaking-in-the-future-how-hot-springs-are-reshaping-wellness/): Recorded live from the Hot Springs Association Conference in Calistoga, this episode explores how hot springs are emerging as a powerful force in the evolution of wellness ecosystems, experiential design, and human-centered development.
- [The Future of Wellness Real Estate Starts with How We Live](https://wynnebusiness.com/starrcast-podcast/the-future-of-wellness-real-estate-starts-with-how-we-live/): In this episode, we explore how wellness is reshaping real estate, community design, and the future of how we live, work, and connect. From walkability to social infrastructure, this conversation reveals why the next frontier of the wellness industry is not inside spa walls—but embedded into the places we call home.
- [Are You Delivering Impactful Wellness…or Just Nice Moments?](https://wynnebusiness.com/starrcast-podcast/are-you-delivering-impactful-wellnessor-just-nice-moments/): In this episode of StarrCast, we explore the shift from traditional customer experience to true wellbeing experience design (WX), and what it means to create measurable, lasting impact for guests.
- [The Next Era of Wellness: Technology, Ritual, and Human Transformation](https://wynnebusiness.com/starrcast-podcast/the-next-era-of-wellness-technology-ritual-and-human-transformation/): In this episode, we explore how intentional spaces, technology, and human-centered design can shift behavior, deepen self-awareness, and redefine the future of wellness.
- [More Than a Massage: How Specialized Bodywork Supports Pregnancy, Birth, and Recovery](https://wynnebusiness.com/starrcast-podcast/more-than-a-massage-how-specialized-bodywork-supports-pregnancy-birth-and-recovery/): In this episode of StarrCast, we explore how maternity massage goes far beyond relaxation and becomes a powerful tool for supporting pregnancy, birth, and postpartum recovery.
- [The Future of Hotel Growth is Wellness Driven](https://wynnebusiness.com/starrcast-podcast/the-future-of-hotel-growth-is-wellness-driven/): In this episode of StarrCast, we explore how wellness is evolving from a single amenity into a fully integrated, property-wide strategy that shapes how guests feel, function, and live.
- [Resilient Wellness Teams Start with a Resilient Leader!](https://wynnebusiness.com/starrcast-podcast/resilient-wellness-teams-start-with-a-resilient-leader/): In this episode, Kay Pennington shares how leaders can stay grounded, connected, and authentic while navigating pressure, growth, and constant change. This conversation explores the deeper side of leadership, where emotional intelligence, self-awareness, and personal values shape long-term success.
- [Inside the Chenot Method: Dr. George Gaitanos Explains the Science of Detox and Lifelong Wellness](https://wynnebusiness.com/starrcast-podcast/inside-the-chenot-method-dr-george-gaitanos-explains-the-science-of-detox-and-lifelong-wellness/): In this episode of Starrcast Podcast, Lisa Starr speaks with Dr. George Gaitanos, Chief Operating and Scientific Officer of Chenot Group, about the science and philosophy behind the Chenot Method. Drawing on decades of experience in sports physiology, metabolism, and elite athletic performance, Dr. Gaitanos explains how health can be trained, restored, and strengthened through detoxification, recovery, and intentional lifestyle practices.
- [10 Wellness Industry Trends Every Spa Manager Should Know with Susie Ellis](https://wynnebusiness.com/starrcast-podcast/10-wellness-industry-trends-every-spa-manager-should-know-with-susie-ellis/): In this episode of StarrCast, Susie Ellis joins the conversation to unpack the Global Wellness Trends Report and explore the forces shaping the global wellness economy. From women’s longevity medicine and neural wellness to the rise of longevity residences and the growing concern over microplastics, this discussion reveals where the wellness industry is heading and what it means for spa, hospitality, and health leaders.
- [Why Muscle Mass Is The Key To Aging Well with Alexia Brue](https://wynnebusiness.com/starrcast-podcast/why-muscle-mass-is-the-key-to-aging-well-with-alexia-brue/): In this episode of StarrCast, Lisa Starr sits down with Alexia Brue, Founder and CEO of The Practice, to explore the rise of healthspan based fitness and why strength training may be the most powerful intervention for long term vitality.
- [How the bodhi spa Built a $10M Hydrotherapy Brand with Harmony Oschefski and Cedar Hwang](https://wynnebusiness.com/starrcast-podcast/how-bodhi-spa-built-a-10m-hydrotherapy-brand-with-harmony-oschefski-and-cedar-hwang/): In this episode, Harmony Oschefski and Cedar Hwang share how the bodhi spa grew from a bold idea sparked in Maui to a multi location wellness company rooted in contrast therapy, operational discipline, and community driven growth.We explore how sauna culture, cold plunge therapy, and a thoughtfully designed water journey can become the foundation of a scalable spa business model. This conversation goes beyond wellness trends and dives into infrastructure, financing, Department of Health compliance, maintenance systems, staffing strategy, and brand positioning in a rapidly growing wellness economy.
- [From Stage Four Cancer to Global Wellness Leader: Ingo Schweder on the Future of Destination Wellness Resorts](https://wynnebusiness.com/starrcast-podcast/from-stage-four-cancer-to-global-wellness-leader-ingo-schweder-on-the-future-of-destination-wellness-resorts/): In this powerful episode, Ingo Schweder shares how surviving stage four cancer shaped his vision for wellness, hospitality, longevity, and community-driven health. From launching the Mandarin Oriental Spa Division to building GOCO Hospitality and the Fivelements brand, this conversation explores why wellness is not a trend, but the foundation of the future hospitality economy.
- [Bathhouse Design Secrets Every Wellness Founder Needs to Know with Ali McQuaid, Alberto Carrillo, and Don Genders](https://wynnebusiness.com/starrcast-podcast/bathhouse-design-secrets-every-wellness-founder-needs-to-know-with-ali-mcquaid-mitchell-alberto-carrillo-and-don-genders/): In this episode of StarrCast, we unpack the real drivers behind the bathhouse and social wellness boom and explore what it actually takes to design a space that is viable, code compliant, and built to last.
- [Ari Peralta on How People-Centered Leadership is Shaping Wellness & Hospitality](https://wynnebusiness.com/starrcast-podcast/ari-peralta-on-how-people-centered-leadership-is-shaping-wellness-hospitality/): In this episode of StarrCast Podcast, neuroscientist and sensory designer Ari Peralta explores how brain science, art, and sensory design are reshaping spas, wellness spaces, and how we regulate stress in an overstimulated world.
- [A Peek Inside The Global Wellness Summit’s Annual Trends Report](https://wynnebusiness.com/starrcast-podcast/a-peek-inside-the-global-wellness-summits-annual-trends-report/): In this episode of StarrCast, we bring you on-the-ground interviews with media voices covering the 2026 Global Wellness Trends and unpack what these shifts mean for wellness, hospitality, beauty, and longevity.
- [From Blue Zones to Welltech: The Emergence of Longevity Tourism with Celine Vadam](https://wynnebusiness.com/starrcast-podcast/from-blue-zones-to-welltech-the-emergence-of-longevity-tourism-with-celine-vadam/): Vacations That Help You Live Longer?
- [Living Earth Crafts and Earthlite Drive Growth and Innovation in Wellness](https://wynnebusiness.com/starrcast-podcast/how-living-earth-crafts-and-earthlite-are-shaping-the-future-of-wellness-equipment/): In this episode of StarrCast Podcast, we go inside the strategy shaping the future of wellness equipment with two leaders who are actively redefining the category.
- [Is “New Year New You” The Wrong Approach? An Interview with Jennifer Walsh](https://wynnebusiness.com/starrcast-podcast/is-new-year-new-you-the-wrong-approach-an-interview-with-jennifer-walsh/): In this episode of StarrCast Podcast, host Lisa Starr sits down with Jennifer Walsh to explore why remembering your natural intelligence matters more than optimizing your life, your body, or your productivity. Together, they unpack how presence, ancestral wisdom, and human connection offer a more sustainable path to wellbeing in an increasingly artificial world.
- [From Farm to Five-Star Spa: Michael Madreiter on Building Puradies in the Austrian Alps](https://wynnebusiness.com/starrcast-podcast/from-farm-to-five-star-spa-michael-madreiter-on-building-puradies-in-the-austrian-alps/): In this inspiring episode of The StarrCast Podcast, host Lisa Starr travels to the breathtaking Austrian Alps to explore how strategic wellness development is transforming mountain destinations. Against the dramatic backdrop of Leogang's limestone peaks, Lisa visits Puradies eco-resort and sits down with owner Michael Madreiter to discuss the property's stunning Heaven Spa expansion and the remarkable story of how this region has achieved consistent double-digit growth through thoughtful spa and wellness investment.
- [Darkness Retreats, Sensory Reduction, and the New Trend of Nervous System Recovery](https://wynnebusiness.com/starrcast-podcast/darkness-retreats-sensory-reduction-and-the-new-trend-of-nervous-system-recovery/): In this episode of the StarrCast Podcast, we explore the growing movement of darkness retreats and why sensory deprivation is emerging as one of the most profound tools for mental clarity, resilience, and self awareness.
- [Creating the Next Generation of Wellness Hotels](https://wynnebusiness.com/starrcast-podcast/designing-the-next-generation-of-wellness-hotels/): What happens when four of the most respected voices in global wellness hospitality gather in Milan to dissect the future of spa, hotel, and guest experience design?
- [Inside The Rise of “Soft-Cold” Snow Rooms in Modern Wellness, with guest Sara Brenninger](https://wynnebusiness.com/starrcast-podcast/inside-the-rise-of-soft-cold-snow-rooms-in-modern-wellness-with-guest-sara-brenninger/): In this episode, I sit down with Sara Brenninger, the visionary shaping the future of indoor snow experiences at TechnoAlpin.We explore how engineered snow, biophilic design, and cold-contrast experiences are reshaping wellness architecture, guest rituals, and the business models behind next-generation spa environments.
- [Live from The Global Wellness Summit in Dubai: Five Experts on The Future of Wellness and Spa Management](https://wynnebusiness.com/starrcast-podcast/live-from-the-global-wellness-summit-in-dubai-five-experts-on-the-future-of-wellness-and-spa-management/): This week, The StarrCast is proud to bring you an amazing roundtable of experts, live from The Global Wellness Summit in Dubai:
- [How Emotional Intelligence and Personalization Are Creating Human-Centered Hospitality, with Magdy Abdelaty](https://wynnebusiness.com/starrcast-podcast/how-emotional-intelligence-and-personalization-are-creating-human-centered-hospitality-with-magdy-abdelaty/): In this conversation with Magdy Abdelaty, we explore how modern wellness leaders are redefining the guest journey through emotional intelligence, culture-driven design, and deeply personalized experiences.
- [How Four Seasons Costa Rica is Designing the Future of Spa, with Arnaud Dieutegard](https://wynnebusiness.com/starrcast-podcast/how-four-seasons-costa-rica-is-designing-the-future-of-spa-with-arnaud-dieutegard/): In this episode, Arnaud Dieutegard, Senior Director of Wellness, Spa & Retail at Four Seasons Costa Rica, shares how he’s reimagining resort wellness, from creative leadership and culturally rooted experiences to peak performance programs grounded in science. Listeners will hear how one property is using data, design, and disciplined creativity to move beyond “amenities” and build a truly transformational wellness ecosystem for guests.
- [How Chiva-Som Is Redefining Evidence-Based Wellness, with Dr. Jason Culp](https://wynnebusiness.com/starrcast-podcast/how-chiva-som-is-redefining-evidence-based-wellness-with-dr-jason-culp/): In this episode of the Starrcast Podcast, Dr. Jason Culp, Director of Research & Development at Chiva-Som International Health Resort, reveals how integrative wellness is evolving beyond luxury into a global movement rooted in evidence, empathy, and everyday choices.
- [Adam Tanaka on Wellness As Part of Civic Infrastructure](https://wynnebusiness.com/starrcast-podcast/adam-tanaka-on-wellness-as-part-of-civic-infrastructure/): In this episode of Starrcast, host Lisa Starr sits down with Adam Bamba-Tanaka, Chief Operating Officer of Therme Group U.S., to explore how the global company is redefining bathing culture for the 21st century. From Bucharest to Dallas, Tanaka unpacks the intersection of urban design, sustainability, and social wellness, revealing how Therme is creating civic-scale wellness destinations that merge architecture, technology, and community.
- [Global Wellness Summit 2025: A Vision For The Science and Soul of Wellbeing](https://wynnebusiness.com/starrcast-podcast/global-wellness-summit-2025-a-vision-for-the-science-and-soul-of-wellbeing/): In this Starrcast Podcast episode, host Lisa Starr sits down with Diego Carrete, Professor Meng-Mei “Maggie” Chen, and Dr. Jiri Dvorak to preview the Global Wellness Summit 2025, where science, culture, and leadership converge to redefine the meaning of wellbeing.
- [Glowing Older: Nancy Griffin On How To Redefine Longevity And Live Well At Any Age](https://wynnebusiness.com/starrcast-podcast/glowing-older-nancy-griffin-on-how-to-redefine-longevity-and-live-well-at-any-age/): In this transformative episode of the Starrcast Podcast, host Lisa Starr sits down with Nancy Griffin, founder of Glowing Older, to explore how the wellness and spa industries can lead the global longevity revolution.
- [How the Middle East Became The Next Global Wellness Hub: Inside FIBO Arabia 2025](https://wynnebusiness.com/starrcast-podcast/how-the-middle-east-became-the-next-global-wellness-hub-inside-fibo-arabia-2025/): In this episode of the Starrcast Podcast, host Lisa Starr takes you behind the scenes at the first-ever FIBO Arabia event in Riyadh to uncover how vision, entrepreneurship, and cultural transformation are reshaping the region’s wellness economy. From boutique studios and luxury health clubs to female empowerment and data-driven innovation, this conversation reveals how the Middle East is redefining what “wellness for all” truly means.
- [China’s Wellness Revolution and The Next Wave of Spa Innovation](https://wynnebusiness.com/starrcast-podcast/chinas-wellness-revolution-and-the-next-wave-of-spa-innovation/): In this episode of the Starrcast Podcast, host Lisa Starr sits down at the Spa China Summit with Michael Branham, General Manager of the Four Seasons Suzhou, and Jonas Schurman, Board Member of Reformosa and longtime Mandarin Oriental executive. Together, they unpack how wellness has evolved from spa treatments to a lifestyle driver that shapes hospitality strategy, guest experience, and revenue performance.
- [Inside the Retreat Boom: Business Lessons from the Founders of Redbird House](https://wynnebusiness.com/starrcast-podcast/inside-the-retreat-boom-business-lessons-from-the-founders-of-redbird-house/): In this episode of the Starrcast Podcast, host Lisa Starr explores the rise of boutique wellness retreats with industry veterans Sallie Fraenkel and Wendy Bosalovage, the co-founders of Redbird House in the Catskills of New York.
- [Inside the Microplastics Crisis: AI, Wellness, and the Hidden Health Costs](https://wynnebusiness.com/starrcast-podcast/inside-the-microplastics-crisis-ai-wellness-and-the-hidden-health-costs/): In this eye-opening episode of the Starrcast Podcast, host Lisa Starr speaks with Dr. Gerry Bodeker (Oxford public health researcher and Global Wellness Institute leader) and Trent Munday (Senior Vice President International, Mandara Spa) about the alarming presence of microplastics in our air, food, water, and even our brains. Discover how these invisible particles impact mental wellness, what new science reveals about Alzheimer’s and inflammation, and how AI-powered tools are helping track and fight this global threat.
- [How to Build a Profitable Bathhouse: MEP, Laundry Throughput, and Dynamic Pricing Explained](https://wynnebusiness.com/starrcast-podcast/how-to-build-a-profitable-bathhouse-mep-laundry-throughput-and-dynamic-pricing-explained/): Thinking about opening a sauna or bathhouse, or scaling the one you’ve got? 
- [From Bathhouse to World Stage: Aufguss Takes the U.S.](https://wynnebusiness.com/starrcast-podcast/from-bathhouse-to-world-stage-aufguss-takes-the-u-s/): In this immersive live episode, host Lisa Starr brings listeners into the heart of the first-ever U.S. Aufguss World Masters Trials, recorded on-site at the newly expanded Bathhouse Williamsburg in Brooklyn, NY. As the ancient European tradition of Aufguss—a multisensory, storytelling sauna ritual—makes its competitive debut in America, Lisa interviews several key figures shaping this cultural movement.
- [From Clinics to Culture: Pioneering Wellness in the Kingdom of Saudi Arabia](https://wynnebusiness.com/starrcast-podcast/from-clinics-to-culture-pioneering-wellness-in-the-kingdom-of-saudi-arabia/): This compelling episode of StarrCast comes to you live from Riyadh, Saudi Arabia, where host Lisa Starr sits down with the dynamic Dr. Ebtissam AlMadi, co-owner of the Kadoon family of businesses, wellness visionary, and cultural bridge-builder. Together, they explore the remarkable evolution of spa and wellness in the Kingdom—from the first medical spa in 2003 to the creation of the Kadoon integrated ecosystem including a spa, beauty school, and wellness product distributorship.
- [Soft Power & Strategy: The Future of Wellness Consulting with Leah Crump](https://wynnebusiness.com/starrcast-podcast/soft-power-strategy-the-future-of-wellness-consulting-with-leah-crump/): Host Lisa Starr sits down with Leah Crump, founder of Leah Crump Consulting and author of the forthcoming book Be Well, Do Well, in this inspiring episode of the StarrCast Podcast. A trailblazer in spa consulting, Leah shares her unique path from the treatment room to global wellness consulting and authorship.
- [Wellness at Giga Scale: Red Sea Global’s Bold Vision with Lindsay Madden-Nadeau](https://wynnebusiness.com/starrcast-podcast/wellness-at-giga-scale-red-sea-globals-bold-vision-with-lindsay-madden-nadeau/): In this powerful episode of The StarrCast Podcast, host Lisa Starr sits down with Lindsay Madden-Nadeau, Senior Director of Wellness Strategy for Red Sea Global, to explore one of the most ambitious hospitality and wellness developments in the world. From her beginnings in luxury hospitality to leading wellness vision for giga-projects like Amaala and Red Sea, Lindsay offers insights into the massive transformation taking place in Saudi Arabia’s wellness tourism sector.
- [One Day Can Change Your Whole Life: Inside Global Wellness Day](https://wynnebusiness.com/starrcast-podcast/one-day-can-change-your-whole-life-inside-global-wellness-day/): In this enlightening episode of The StarrCast Podcast, host Lisa Starr welcomes wellness visionary Belgin Aksoy, the founder of Global Wellness Day. From her beginnings in the Turkish hospitality industry to the creation of a worldwide movement touching over a billion lives, Belgin shares the deeply personal journey that led to the birth of Global Wellness Day—and the unstoppable passion that continues to drive it.
- [Pricing with Purpose: Smarter Spa Revenue Through Yield Management](https://wynnebusiness.com/starrcast-podcast/pricing-with-purpose-smarter-spa-revenue-through-yield-management/): In this insightful episode of The StarrCast Podcast, host Lisa Starr welcomes two industry leaders—Tony Nicastro, Senior Global Manager of Spa & Fitness at Marriott, and Derek Hofmann, Senior Director of Spa & Wellness at Four Seasons—for a deep dive into the evolving practice of yield management in spas. Once a foreign concept in wellness, dynamic pricing is now gaining traction as spas seek to balance rising demand, staffing challenges, and revenue growth.
- [Designing the Future of Wellness Retreats: Insights from Destination Deluxe](https://wynnebusiness.com/starrcast-podcast/designing-the-future-of-wellness-retreats-insights-from-destination-deluxe/): In this inspiring episode of The StarrCast Podcast, host Lisa Starr sits down with Vivienne Tang, founder and CEO of Destination Deluxe, a luxury wellness and travel company, to explore the dynamic world of wellness retreats. Vivienne shares her journey from fashion publishing to becoming a global thought leader in wellness travel, offering insider perspectives on the evolution of wellness experiences, the essential elements that make retreats transformative, and how travelers are seeking more profound, meaningful experiences beyond traditional spa services.
- [The Future of Recovery: Robotic Massage, Rewirement, Cold Plunge, and Personalized Wellness](https://wynnebusiness.com/starrcast-podcast/the-future-of-recovery-robotic-massage-rewirement-cold-plunge-and-personalized-wellness/): In this episode of The StarrCast Podcast, Lisa Starr speaks with  James Gu, Director of Spa and Wellness for  Equinox, and Greg Kasparian, founder of  The Creek Retreat in Serenbe, Georgia. The episode, recorded live at the We Work Well spa event at Chateau Elan, offers a dual perspective on the future of wellness. 
- [Live from FIBO’25: Longevity, Wellness & Hospitality Converge, Part 2 of 2](https://wynnebusiness.com/starrcast-podcast/live-from-fibo25-longevity-wellness-hospitality-converge-part-2-of-2/): Live from FIBO Part 2 of 2; Longevity Center CEO Joanna Bensz discusses her Center's focus on expanding preventive health and lifestyle optimization and László Puczkó, Hospitality and Wellbeing Strategist, advises on incorporating true wellness activities into your business model. Event organizers Andrew Gibson and Sven Huckenbeck comment on the many innovative takeaways of the Spa & Wellness International Day.
- [Live from FIBO: Longevity, Wellness & Hospitality Converge, Part 1 of 2](https://wynnebusiness.com/starrcast-podcast/live-from-fibo-longevity-wellness-hospitality-converge-part-1-of-2/): Live from FIBO, the largest fitness show in the world, we're sharing excerpts from the Spa & Wellness International Day, where expert speakers shared innovative business models integrating longevity and wellness with hospitality and membership. This episode, part one of two, features Andrew Gibson, Oliver Patrick of Pillar Wellbeing, and Claire Bourne of Eden One.

## Learning Programs
- [Spa Director’s Management Intensive](https://wynnebusiness.com/learning-programs/spa-directors-management-intensive/): Our Spa Director’s Management Intensive has long been recognized as one of the best management training programs in the industry. We’ve trained spa management professionals for the top tier of the international hospitality industry, hundreds of independent salons and spas, medical spas, hospital spas, and dozens of wellness centers and boutique hotels.
- [Performance Optimization Program](https://wynnebusiness.com/learning-programs/performance-optimization-program/): As a spa and wellness business manager or owner, you know what your main goals are; attract and retain more clients, increase revenues, and train and grow your staff. Simple, right?
- [Spa Management Boot Camp](https://wynnebusiness.com/learning-programs/spa-management-boot-camp/): For Owners, Spa directors, managers, and supervisors who want to improve their results and their skill sets, this full-day program will emphasize simple, practical and proven methods for enhancing the performance of your staff and your spa business. Based on the important building blocks of our acclaimed three-day program, we’ll cover the most salient topics in a lively one-day format.
- [Spa Concierge Finishing School](https://wynnebusiness.com/learning-programs/spa-concierge-finishing-school/): We have always used the word “concierge” to describe the activities of the front desk support team, as their job goes well beyond just answering phones and greeting clients.  While the experience of the guest with a provider is crucial, the first and last interaction with the business always happens with a member of the concierge team, and these create impactful and lasting effects on the likelihood the guest will recommend and return. The Spa Concierge Finishing School is a 4-part, self-paced online training course designed to take an individual or a team through each of four components of excellent customer care:
- [Spa Director’s Management Intensive Online](https://wynnebusiness.com/learning-programs/spa-directors-management-intensive-online-class/): A self-paced 12-module course providing strategy and tactics on business optimization protocols and practices for spa & wellness owners and managers.

## Services
- [Startup and Expansion Projects](https://wynnebusiness.com/spa-management-consulting/startup-projects/): Superior spa, wellness, and lifestyle businesses require more than just a great facility design and a unique program; they need to make financial sense. Whether you’re starting a spa or expanding one, we provide an objective perspective for your project that is grounded in operational reality.
- [Business Improvement](https://wynnebusiness.com/spa-management-consulting/business-improvement/): We improve the performance of spa, wellness, hospitality and lifestyle businesses by creating the optimal balance between customer experience, sales flow, employee engagement, and profitability. We are pragmatic, operations-seasoned professionals who are passionate about integrating world-class customer experience with optimum revenue generation.
- [Spa and Salon Compensation Design](https://wynnebusiness.com/spa-management-consulting/spa-and-salon-compensation-design/): Service provider and staff compensation is the single biggest expense in most wellness businesses, yet no element of the typical spa and salon business model is more misunderstood. Spas often play “follow the leader,” emulating compensation plans used by competitors, without understanding if those plans are actually driving positive employee behaviors as well as profits.
- [Strategic Vision Sessions](https://wynnebusiness.com/spa-management-consulting/strategic-vision-sessions/): Your goal is to deliver an exceptional customer experience—but with nearly 30,000 spa and wellness businesses in the U.S. alone, standing out requires a clear, well-defined vision and a dynamic strategy. To succeed in this competitive landscape, that strategy must continually evolve alongside your business and the ever-changing market.

## Testimonials
- [Brianna Anderson](https://wynnebusiness.com/testimonials/13514-2/)
- [Regina Buchanan](https://wynnebusiness.com/testimonials/13512-2/)
- [Geunha (Sophia) Russo](https://wynnebusiness.com/testimonials/geunha-sophia-russo/)
- [Nicki Chryst](https://wynnebusiness.com/testimonials/nicki-chryst/)
- [Fifi Kao](https://wynnebusiness.com/testimonials/fifi-kao/)
- [Sparrow Harrington](https://wynnebusiness.com/testimonials/sparrow-harrington/)
- [Katie Philipp](https://wynnebusiness.com/testimonials/katie-philipp/)
- [Bryant Angulo](https://wynnebusiness.com/testimonials/bryant-angulo/)
- [Moji Dayo Dunmoye](https://wynnebusiness.com/testimonials/moji-dayo-dunmoye/)
- [Drew Allt](https://wynnebusiness.com/testimonials/drew-allt/)
- [Kelly Davis](https://wynnebusiness.com/testimonials/kelly-davis-2/)
- [William Myers](https://wynnebusiness.com/testimonials/william-myers/)
- [Alfried Boinett](https://wynnebusiness.com/testimonials/alfried-boinett/)
- [Nicolas Ronco](https://wynnebusiness.com/testimonials/nicolas-ranco/)
- [Kelly Davis](https://wynnebusiness.com/testimonials/kelly-davis/)
- [M.R.](https://wynnebusiness.com/testimonials/m-r/)
- [Kaitlin Kirkman](https://wynnebusiness.com/testimonials/kaitlin-kirkman/)
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- [Olivia Grahl](https://wynnebusiness.com/testimonials/olivia-grahl/)
- [Gerard Roos](https://wynnebusiness.com/testimonials/gerard-roos/)
- [Brittany Nuzzi](https://wynnebusiness.com/testimonials/brittany-nuzzi/)
- [Catherine Phillips](https://wynnebusiness.com/testimonials/catherine-phillips/)
- [Christine Gaub](https://wynnebusiness.com/testimonials/christine-gaub/)
- [Gina Cole](https://wynnebusiness.com/testimonials/gina-cole/)
- [Nina Milano](https://wynnebusiness.com/testimonials/nina-milano/)
- [Alison Abbott](https://wynnebusiness.com/testimonials/alison-abbott/)
- [Charissa Beavers](https://wynnebusiness.com/testimonials/charissa-beavers/)
- [George Powell-Lopez](https://wynnebusiness.com/testimonials/george-powell-lopez/)
- [Kal Sadra](https://wynnebusiness.com/testimonials/kal-sadra/)
- [Jackie Martin](https://wynnebusiness.com/testimonials/jackie-martin/)
- [John Mooney](https://wynnebusiness.com/testimonials/john-mooney/)
- [Vasiana Nasto](https://wynnebusiness.com/testimonials/vasiana-nasto/)
- [Susan Barbaglia](https://wynnebusiness.com/testimonials/susan-barbaglia/)

## Legal Pages
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