BUSINESS AND MANAGEMENT RESOURCES FOR EXPERIENTIAL ENTERPRISES
Spas, Wellness, Health, Fitness, Retail and Hospitality
TOOLS AND RESOURCES
Articles from the Wynne Business Blog
Understanding the Ever-Growing Massage-Spa Divide
Survey Results: Global Wellness Institute’s Spa Consultant Survey
Integrating Wellness Into The Spa Experience
Salon Software: What are the Benefits?
Employee Handbook, Does Your Spa Have One?
Why Staff Engagement Is Key To Spa Success
Ten Spa Email Marketing Best Practices
Client Retention: How to Keep your Spa Clients Coming Back for More.
Spa Services Pricing Strategies: Are you leaving money on the table?
The Importance of Branding Your Spa
Trend Sorting – What is relevant for spas?
Advanced Training
One:One Consulting
Wynne Business offers customized consulting services onsite, offsite, and remote services. We will help you transform your spa retailing into a powerful revenue stream and client retention strategy.
Featured articles
Click a publication to see our published articles
Advanced Training
One:One Consulting
Wynne Business offers customized consulting services onsite, offsite, and remote services. We will help you transform your spa retailing into a powerful revenue stream and client retention strategy.
Featured Videos
Industry videos and interviews featuring Wynne Business
The Spa Buzz, In Community Virtual Retreat: Looking Ahead
Micro Learning Videos
Learn a new tactic or best practice in minutes.
How To Hold Effective Spa Client Consultations
What Does It Mean To Be A Spa Professional?
How A Spa Consultant Can Help Grow Your Spa Business
What Makes Some Spas So Successful?
How To Hire The Right Spa Therapists
Spa Concierge Training for Front Desk Staff
Retailing: The Positive Effects On Spa Staff
Watch more spa design and development training on our YouTube Channel here: Wynne Business.
From Our Friends At Spa Industry Association
Industry training featuring Lisa Starr
Interview with Spa Industry Association – Spa Retailing Part I
Interview with Spa Industry Association: Spa Retailing Part II
Interview with Spa Industry Association: Marketing Vision
Interview with Spa Industry Association: Front Desk
Interview with Spa Industry Association: Human Resources
Interview with Spa Industry Association: Spa Compensation
Interview with Spa Industry Association: Survive and Thrive
Advanced Training
One:One Consulting
Wynne Business offers customized consulting services onsite, offsite, and remote services. We will help you transform your spa into a world-class spa experience.
Spa Leaders Recommended Reading List (Download List)
The One-Minute Manager, Ken Blanchard & Spencer Johnson
The Seven Habits of Highly Effective People, Stephen Covey
Emotional Intelligence, Daniel Goleman
The Handbook of Coaching: A Comprehensive Resource Guide, Frederic M. Hudson
Who Moved My Cheese?, Ken Blanchard & Spencer Johnson
Good to Great, Jim Collins
Built to Last, Jim Collins & Jerry Porras
The Tipping Point, Malcolm Gladwell
Why We Buy, Paco Underhill
The Experience Economy, James H. Gilmore, B. Joseph Pine
The Starbucks Experience, Joseph Michelli
Setting the Table, Danny Meyer
Predictably Irrational, Dan Ariely
The Ultimate Question, Fred Reicheld
The Power of Habit, Charles Duhigg
The Buddha Walks Into the Office, Lodro Rinzler
Leaders Eat Last, Simon Sinek
The Black Swan, Nassim, Nicholas Taleb
Experimental Marketing, Bernd Schmitt
The Motivation Myth, Jeff Haden
The Big Book of Customer Service Training Games, Carlaw & Deming
Mastering the Rockefeller Habits, Verne Harnish
Topgrading, Bradford Smart
COVID-19 Resources
Come back and visit again, we update this page regularly.
Facility Reopening Info
MindbodyBusiness has published The COVID-19 Survival Guide for Salons and Spas: How to Protect Employees and Clients for the Long Term
Lisa Starr shares her expert advice with MindbodyOnline on how to approach reopening your spa with a focus on practical, actionable issues.
Lisa Starr, Kimberly Kendell Powell, Grant Jones and Laura Krohn collaborate in this We Work Well #GrowWell webinar, an informative conversation on the reopening of their spas and wellness centers.
Excellent resources & templates from ISPA on re-opening steps.
Lisa Starr, Chris Nedza and KK Hart discuss spa and salon reopening considerations in this MindbodyOnline webinar.
Spa operations software company MindbodyOnline has released an extensive reopening guide
Federation of State Massage Therapy Boards has released their Massage and Bodywork Guidelines for Practice with COVID-19 Considerations
Government Support
Government Response to Coronavirus, COVID-19, containing the latest official information from the Coronavirus (COVID-19) Task Force at the White House.
What the $2 trillion stimulus means for you — and how the ‘recovery rebates’ to households will be calculated.
Business Support
Small Business Guidance & Loan Resources here.
Leading in This Unprecedented Moment: 8 Wellbeing Leadership Strategies for Responding to COVID-19, By Renee Moorefield, CEO, Wisdom Works Group & Chair, Wellness at Work Initiative, Global Wellness Institute (GWI)
SBA EIDL (Injury Disaster Loans) Preparation Checklist
The U.S. Department of Labor’s resources to help workers and employers prepare for and respond to the COVID-19 virus.
Facebook’s Small Business Resilience Toolkit: A toolkit to help your Small Business prepare for a disaster.
LinkedIn’s 5 Ways To Save Your Medical Spa Business During the COVID-19 Pandemic
Salon & Spa Sanitation – 3 brief videos from Rejuvenate Disinfectants
Facebook for Business Resource Hub
MindbodyOnline offers Upcoming Meetups to Help You Navigate COVID-19
Hospitality in the Time of Coronavirus – 1 hr video with experts from Hotel Business Magazine
Lisa Starr on Managing Through the Crisis
Ways Small Businesses are aiding their employees and communities
Small business owners are doing all they can to support their workers during this coronavirus pandemic.
Retail Business Assistance
Faire offers this calculator to understand the potential impact of COVID-19 on your business and see immediate next steps you can take.
A plethora of webinars from Total Retail on how COVID-19 is affecting all topics retail: keeping strong connections with customers, e-commerce, and brand reputation.
Personal Wellness
Positive mental wellness strategies from Thrive Global
Links to a variety of wellbeing tips and strategies from Watermark
Article and links on the importance of optimism from Susie Ellis
Study results on boosting immunity through exercise from the Global Wellness Institute
Free initiatives and sites for home fitness activities from Spa Advisor
Vendors & Resource Partners
Daily updates on cosmetic and beauty supply chain and business impacts from Global Cosmetic Industry magazine
Brand marketing do’s and don’ts for social media
GSN PLANET launched this COVID-19 SUSTAINABILITY GUIDE which provides inspiration and practical options for businesses and practitioners to evolve during a pandemic that is focused on products and services that are eco-friendly and offer alternative revenue streams. The ultimate goal of this guide is to help those within the spa and wellness industry to make well-informed, environmentally and socially-conscious decisions.
Additional sites for a wealth of information
The Global Wellness Institute’s Positively Well collection of articles, thoughts and resources on optimism and positivity
MindBodyOnline offers a wealth of webinars, blogs, videos and templates on managing and leading through the crisis, especially oriented to fitness, salon & spa businesses
Salon-oriented tactical business management information from Stephen Gomez
Entrepreneur.com’s great collection of free and low-priced videos on business management topics, both current and general
Oriented to retailers, the NYNOW site has a huge menu of country, state, local and business-related information and resources
World Spa & Wellness’s Virtual Spa Week – links to a series of video lectures and roundtables by spa experts