BUSINESS AND MANAGEMENT RESOURCES FOR EXPERIENTIAL ENTERPRISES
Spas, Wellness, Health, Fitness, Retail and Hospitality

TOOLS AND RESOURCES

Articles from the Wynne Business Blog

Now what? Spa management resources and thoughts

Greetings, and I wish it was under different circumstances.

I…
March 24, 2020/by lstarr@wynnebusiness.com
Spa Staff Engagement

Understanding the Ever-Growing Massage-Spa Divide

This fall, the spa and wellness industry received some eagerly-awaited…
January 10, 2019/by lstarr@wynnebusiness.com
Global-Wellness-Inst.-Survey

Survey Results: Global Wellness Institute’s Spa Consultant Survey

by Lisa Starr and Michelle Cusanno

With over 121,000 (Global…
October 10, 2018/by lstarr@wynnebusiness.com
Integrating Wellness Into The Spa Experience

Integrating Wellness Into The Spa Experience

According to the Global Wellness Institute’s 2017 Global Wellness…
August 6, 2018/by lstarr@wynnebusiness.com
benefits of salon software

What are the benefits of Salon Software?

You may have started your salon business with just a few chairs…
July 5, 2018/by lstarr@wynnebusiness.com
Live Spa Staff Training

Does your spa have an employee handbook?

In the high-touch spa, we tend to shy away from official-sounding…
June 1, 2018/by lstarr@wynnebusiness.com
Spa Staff Engagement

Why Staff Engagement Is Key To Spa Success

Ever look around the spa and feel like your staff is just going…
May 23, 2018/by lstarr@wynnebusiness.com
Spa Email Marketing Best Practices

Ten Spa Email Marketing Best Practices

With all of the buzz around social media, email marketing may…
April 30, 2018/by lstarr@wynnebusiness.com
Client Retention_ How to Keep your Spa Clients Coming Back for More

Client Retention: How to Keep your Spa Clients Coming Back for More.

Not having client retention tactics in place is like having a…
April 17, 2018/by lstarr@wynnebusiness.com
Spa Services Pricing

Spa Services Pricing Strategies: Are you leaving money on the table?

When it comes to spa operations, one thing that I think is often…
April 9, 2018/by lstarr@wynnebusiness.com
Importance of branding your spa

The Importance of Branding Your Spa

Do you have a readily available “elevator speech” when asked…
April 3, 2018/by lstarr@wynnebusiness.com
spa client reception

Trend Sorting – What is relevant for spas?

Hello to everyone, we hope your year is off to a good start!

The…
February 15, 2018/by lstarr@wynnebusiness.com

Advanced Training

Spa Concierge Finishing School Sidebar
SDMI Training
Performance Optimization Program

One:One Consulting

Wynne Business offers customized consulting services onsite, offsite, and remote services. We will help you transform your spa retailing into a powerful revenue stream and client retention strategy.

eBooks | Guides | Presentations

Download eBooks, guides and presentations to help grow your business.

Presentations at Global Events - Trending Topics

Thalgo La Beaute Marine
BeautyWorld Middle East
South American Spa Association
Balkin Spa Summit
TCongresso Brasileiro de Spas
Professional Beauty London
Spa China
Skin Inc Face and Body
Esthetics Cosmetics and Spa
Cosmoprof
Healing Hotels of the World
Asia Spa
Finding Five Star Spa Employees
Smart Retailing for Spas
Rediscover Spas - What lies ahead
Revenue Growth for Spas
Spa Inventory Management Basics
Demystifying Your Income Statement
Show Me The Money Spa Planning
World Halotherapy Symposium

eBooks & Guides

How To Open A Day Spa

Advanced Training

SDMI Training
Performance Optimization Program
Spa Concierge Finishing School Sidebar

Featured articles

European Spa Magazine

Click a publication to see our published articles

Lisa Starr Featured on Booker
Lisa Starr American Spa
Lisa Starr Day Spa Magazine
Lisa Starr Spa China Magazine
Lisa Starr Spa Opportunities
Lisa Starr Spa Business
We Work Well Blog

Advanced Training

SDMI Training
Spa Concierge Finishing School Sidebar
Performance Optimization Program

One:One Consulting

Wynne Business offers customized consulting services onsite, offsite, and remote services. We will help you transform your spa retailing into a powerful revenue stream and client retention strategy.

Featured Videos

Industry videos and interviews featuring Wynne Business

The Spa Buzz, In Community Virtual Retreat: Looking Ahead

Micro Learning Videos

Learn a new tactic or best practice in minutes.

What Does It Mean To Be A Spa Professional?

How A Spa Consultant Can Help Grow Your Spa Business

How To Hold Effective Spa Client Consultations

What Makes Some Spas So Successful?

How To Hire The Right Spa Therapists

Spa Concierge Training for Front Desk Staff

Retailing: The Positive Effects On Spa Staff

Watch more spa design and development training on our YouTube Channel here: Wynne Business.

From Our Friends At Spa Industry Association

Industry training featuring Lisa Starr

Interview with Spa Industry Association – Spa Retailing Part I

Interview with Spa Industry Association: Spa Retailing Part II

Interview with Spa Industry Association: Marketing Vision

Interview with Spa Industry Association: Front Desk

Interview with Spa Industry Association: Human Resources

Interview with Spa Industry Association: Spa Compensation

Interview with Spa Industry Association: Survive and Thrive

Advanced Training

Spa Concierge Finishing School Sidebar
SDMI Training
Performance Optimization Program

One:One Consulting

Wynne Business offers customized consulting services onsite, offsite, and remote services. We will help you transform your spa into a world-class spa experience.

Spa Leaders Recommended Reading List (Download List)

The One-Minute Manager, Ken Blanchard & Spencer Johnson

The Seven Habits of Highly Effective People, Stephen Covey

Emotional Intelligence, Daniel Goleman

The Handbook of Coaching: A Comprehensive Resource Guide, Frederic M. Hudson

Who Moved My Cheese?, Ken Blanchard & Spencer Johnson

Good to Great, Jim Collins

Built to Last, Jim Collins & Jerry Porras

The Tipping Point, Malcolm Gladwell

Why We Buy, Paco Underhill

The Experience Economy, James H. Gilmore, B. Joseph Pine

The Starbucks Experience, Joseph Michelli

Setting the Table, Danny Meyer

Predictably Irrational, Dan Ariely

The Ultimate Question, Fred Reicheld

The Power of Habit, Charles Duhigg

The Buddha Walks Into the Office, Lodro Rinzler

Leaders Eat Last, Simon Sinek

The Black Swan, Nassim, Nicholas Taleb

Experimental Marketing, Bernd Schmitt

The Motivation Myth, Jeff Haden

The Big Book of Customer Service Training Games, Carlaw & Deming

Mastering the Rockefeller Habits, Verne Harnish

Topgrading, Bradford Smart

COVID-19 Resources

Come back and visit again, we update this page regularly. 

Facility Reopening Info

Lisa StarrKimberly Kendell Powell, Grant Jones and Laura Krohn collaborate in this We Work Well #GrowWell webinar, an informative conversation on the reopening of their spas and wellness centers.

Excellent resources & templates from ISPA on re-opening steps.

Lisa Starr, Chris Nedza and KK Hart discuss spa and salon reopening considerations in this MindbodyOnline webinar.

Spa operations software company MindbodyOnline has released an extensive reopening guide

Government Support

Government Response to Coronavirus, COVID-19, containing the latest official information from the Coronavirus (COVID-19) Task Force at the White House.

What the $2 trillion stimulus means for you — and how the ‘recovery rebates’ to households will be calculated.

Business Support

Small Business Guidance & Loan Resources here.

Leading in This Unprecedented Moment: 8 Wellbeing Leadership Strategies for Responding to COVID-19, By Renee Moorefield, CEO, Wisdom Works Group & Chair, Wellness at Work Initiative, Global Wellness Institute (GWI)

SBA EIDL (Injury Disaster Loans) Preparation Checklist

The U.S. Department of Labor’s resources to help workers and employers prepare for and respond to the COVID-19 virus.

Facebook’s Small Business Resilience Toolkit: A toolkit to help your Small Business prepare for a disaster.

LinkedIn’s 5 Ways To Save Your Medical Spa Business During the COVID-19 Pandemic

Salon & Spa Sanitation – 3 brief videos from Rejuvenate Disinfectants

Facebook for Business Resource Hub

MindbodyOnline offers Upcoming Meetups to Help You Navigate COVID-19

Hospitality in the Time of Coronavirus – 1 hr video with experts from Hotel Business Magazine

Lisa Starr on Managing Through the Crisis

Ways Small Businesses are aiding their employees and communities

Small business owners are doing all they can to support their workers during this coronavirus pandemic.

Retail Business Assistance

Faire offers this calculator to understand the potential impact of COVID-19 on your business and see immediate next steps you can take.

A plethora of webinars from Total Retail on how COVID-19 is affecting all topics retail: keeping strong connections with customers, e-commerce, and brand reputation.

Personal Wellness

Positive mental wellness strategies from Thrive Global

Links to a variety of wellbeing tips and strategies from Watermark

Article and links on the importance of optimism from Susie Ellis

Study results on boosting immunity through exercise from the Global Wellness Institute

Free initiatives and sites for home fitness activities from Spa Advisor

Vendors & Resource Partners 

Daily updates on cosmetic and beauty supply chain and business impacts from Global Cosmetic Industry magazine

Brand marketing do’s and don’ts for social media

Additional sites for a wealth of information

The Global Wellness Institute’s Positively Well collection of articles, thoughts and resources on optimism and positivity

MindBodyOnline offers a wealth of webinars, blogs, videos and templates on managing and leading through the crisis, especially oriented to fitness, salon & spa businesses

Salon-oriented tactical business management information from Stephen Gomez

Entrepreneur.com’s great collection of free and low-priced videos on business management topics, both current and general

Oriented to retailers, the NYNOW site has a huge menu of country, state, local and business-related information and resources

World Spa & Wellness’s Virtual Spa Week – links to a series of video lectures and roundtables by spa experts