BUSINESS AND MANAGEMENT RESOURCES FOR EXPERIENTIAL ENTERPRISES
Spas, Wellness, Health, Fitness, Retail and Hospitality

TOOLS AND RESOURCES

Articles from the Wynne Business Blog

CXperts Wanted: #1 In a Series

Customer experience, or "CX" in industry parlance, is the real-world…
March 17, 2015/by lstarr@wynnebusiness.com

Making Art, Creating Delight: The Top Tier of CX

It's time to talk about the final component of World Class CX:…
March 17, 2015/by lstarr@wynnebusiness.com

Discovering the heartbeat of your small business

Most companies today recognize the need to articulate their core…
March 8, 2015/by lstarr@wynnebusiness.com

Groupon, Groupoff

Spa directors speak the word "Groupon" with the same distaste…
February 4, 2014/by lstarr@wynnebusiness.com

“Being Right is the Booby Prize”

That’s a direct quote from my friend Holly Stiel, who has been…
January 4, 2011/by lstarr@wynnebusiness.com

Happy New Year?

2011 is just a few days away. The happy delirium of gift card…
December 27, 2010/by lstarr@wynnebusiness.com

Keeping your Gift Card Clients

Gift card sales are great, but only if you can get the gift card clients to return.
December 23, 2010/by lstarr@wynnebusiness.com

Our Spa Director’s Management Intensive returns to the West Coast, January 30-February 2

Registration Closed

Co-taught by Peggy Wynne Borgman and Lisa…
December 13, 2010/by lstarr@wynnebusiness.com

LIVE WEBINAR Monday 12/6: Mastering Complaint Resolution and Service Recovery

Get your team trained in "extreme customer service" (just in…
November 22, 2010/by lstarr@wynnebusiness.com

ISPA Day 2 Inspires & Motivates

The second whirlwind day of conference educates and inspires the 2000 attendees.
November 19, 2010/by lstarr@wynnebusiness.com

Lisa Starr’s presentation, the Four Cornerstones of Spa Success

Lisa just returned from Les Nouvelles Esthetiques in South Africa--she…
October 28, 2010/by lstarr@wynnebusiness.com

My reply to the Groupon rep who contacted me this week

Hi, Jane,

After evaluating the Groupon model we decided it was…
October 4, 2010/by lstarr@wynnebusiness.com

Advanced Training

Spa Concierge Finishing School Sidebar
SDMI Training
Performance Optimization Program

One:One Consulting

Wynne Business offers customized consulting services onsite, offsite, and remote services. We will help you transform your spa retailing into a powerful revenue stream and client retention strategy.

eBooks | Guides | Presentations

Download eBooks, guides and presentations to help grow your business.

Presentations at Global Events - Trending Topics

Thalgo La Beaute Marine
BeautyWorld Middle East
South American Spa Association
Balkin Spa Summit
TCongresso Brasileiro de Spas
Professional Beauty London
Spa China
Skin Inc Face and Body
Esthetics Cosmetics and Spa
Cosmoprof
Healing Hotels of the World
Asia Spa
Finding Five Star Spa Employees
Smart Retailing for Spas
Rediscover Spas - What lies ahead
Revenue Growth for Spas
Spa Inventory Management Basics
Demystifying Your Income Statement
Show Me The Money Spa Planning
World Halotherapy Symposium

eBooks & Guides

How To Open A Day Spa

Advanced Training

SDMI Training
Performance Optimization Program
Spa Concierge Finishing School Sidebar

Click a publication to see our published articles.

Lisa Starr Featured on Booker
Lisa Starr American Spa
Lisa Starr Day Spa Magazine
Lisa Starr Spa China Magazine
Lisa Starr Spa Opportunities
Lisa Starr Spa Business
We Work Well Blog

Advanced Training

SDMI Training
Spa Concierge Finishing School Sidebar
Performance Optimization Program

One:One Consulting

Wynne Business offers customized consulting services onsite, offsite, and remote services. We will help you transform your spa retailing into a powerful revenue stream and client retention strategy.

Micro Learning Videos

Learn a new tactic or best practice in minutes.

How A Spa Consultant Can Help Grow Your Spa Business

How To Hold Effective Spa Client Consultations

What Does It Mean To Be A Spa Professional?

What Makes Some Spas So Successful?

How To Hire The Right Spa Therapists

Spa Concierge Training for Front Desk Staff

Retailing: The Positive Effects On Spa Staff

Watch more spa design and development training on our YouTube Channel here: Wynne Business.

From Our Friends At Spa Industry Association

Industry training featuring Lisa Starr

Interview with Spa Industry Association – Spa Retailing Part I

Interview with Spa Industry Association: Spa Retailing Part II

Interview with Spa Industry Association: Marketing Vision

Interview with Spa Industry Association: Front Desk

Interview with Spa Industry Association: Human Resources

Interview with Spa Industry Association: Spa Compensation

Advanced Training

Spa Concierge Finishing School Sidebar
SDMI Training
Performance Optimization Program

One:One Consulting

Wynne Business offers customized consulting services onsite, offsite, and remote services. We will help you transform your spa into a world-class spa experience.

Spa Leaders Recommended Reading List (Download List)

The One-Minute Manager, Ken Blanchard & Spencer Johnson

The Seven Habits of Highly Effective People, Stephen Covey

Emotional Intelligence, Daniel Goleman

The Handbook of Coaching: A Comprehensive Resource Guide, Frederic M. Hudson

Who Moved My Cheese?, Ken Blanchard & Spencer Johnson

Good to Great, Jim Collins

Built to Last, Jim Collins & Jerry Porras

The Tipping Point, Malcolm Gladwell

Why We Buy, Paco Underhill

The Experience Economy, James H. Gilmore, B. Joseph Pine

The Starbucks Experience, Joseph Michelli

Setting the Table, Danny Meyer

Predictably Irrational, Dan Ariely

The Ultimate Question, Fred Reicheld

The Power of Habit, Charles Duhigg

The Buddha Walks Into the Office, Lodro Rinzler

Leaders Eat Last, Simon Sinek

The Black Swan, Nassim, Nicholas Taleb

Experimental Marketing, Bernd Schmitt

The Motivation Myth, Jeff Haden

The Big Book of Customer Service Training Games, Carlaw & Deming

Mastering the Rockefeller Habits, Verne Harnish

Topgrading, Bradford Smart