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Online Spa Management Training

The Spa Director’s Management Intensive: summer session August 22-25, 2010

Registration for this training has closed and below are the topics which were discussed.  Please check the Events and Learning Academy pages for our offered trainings.  Interested in trainings in your area? Please email us.

If you own, manage, or plan to invest in a spa, this program is a must!

Co-taught by Peggy Wynne Borgman and Lisa M. Starr of Wynne Business Spa Consulting

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Spa Leadership Planning

First time in China: Advanced Spa Management Techniques with Lisa Starr

Registration has closed and below are the topics which were discussed. 
Please check the Events and Learning Academy pages for our offered trainings.
A one day class with Lisa M. Starr of Wynne Business Spa Consulting
Sponsored in part by The Banyan Tree, Hainan
 
Competition is increasing! Are you ready?
 
The rapid growth of the spa industry in China requires managers to be at the top of their game. Attention to detail in every aspect of the spa operation is essential to its success. A beautifully designed spa is just the beginning. Making sure that your spa can attract customers, make a profit, and operate smoothly is the truly challenging part.
If you are a spa director, manager or owner, you can’t afford to miss this outstanding program, which emphasizes practical and proven methods for improving spa performance. International spa consultant Lisa Starr, a former GM of a group of spas herself, will share advanced techniques for mastering the four pillars of spa growth and success:
  • Advanced financial management skills
  • Spa Marketing Strategies and Tactics
  • Selecting, training and retaining the top employees
  • Building an efficient operating infrastructure
This outstanding professional education will be presented at the luxurious Banyan Tree Resort. Admission includes lunch and tea breaks as well as your course text. Attendees will also receive a certificate of completion.
Registration begins at 9 a.m. and the class begins at 9:30 a.m., ending at 5 p.m.
Tuition discounts are available for attendees of the SpaChina Summit, and members of the China Spa Association.
Questions?  Contact us at seminars@wynnebusiness.com
ABOUT THE INSTRUCTOR
Wynne Business Senior Consultant Lisa M. Starr has almost 30 years of experience in the spa industry. An accomplished instructor, Lisa leads Wynne Business educational seminars for spa owners and managers. Her consulting clients throughout the U.S. and in Asia include day spa start-ups and turnarounds, medi-spas and hotel spas, hospitals, fitness clubs, and salons offering spa services. She is a popular speaker at industry events, including IECSC, ISPA, Spa & Resort Expo, and the Spa Asia Wellness Summit. Lisa is a regular columnist at American Spa Magazine and is Director of Community for SpaTrade.com, a top spa business portal.
Strategic Vision Sessions Planning

“The Brave New World of Spa PR,” a webinar with Kim Marshall, Principal of the Marshall Plan Public Relations, and David Victor of Boomcycle Online Marketing

Registration for this webinar has closed and below are the topics which were discussed.  Please check the Events and Learning Academy pages for our offered trainings.

A great public relations program is more important than ever, and there are more outlets for public relations than ever before–including online review sites, Facebook and Twitter! But which modalities are working best for spas in the era of social media?  Which are a waste of time? Are you in control of your brand’s reputation, or is it careening out of control? Kim Marshall, a veteran public relations professional who specializes in spa, hospitality and wellness businesses, takes you on a journey through this fast-changing, sometimes hair-raising, and highly competitive landscape.

This fun, fast-paced webinar, designed to help you separate urban myth from reality, will help you to focus on the marketing tools that “move the needle” and to avoid wasteful experiments. Find out what editors really want–including the topics that travel and beauty editors are interested (and not interested) in right now. Kim has the ear of a diverse array of media professionals, and will share with us exactly what they’re telling her! Gain a valuable understanding of the key components of a compelling public relations campaign–and an insider’s perspective on how public relations actually works–from one of the pioneers of the spa industry.

Moderated by Peggy Wynne Borgman