SDMI Live is our signature, “three day Spa MBA,” an intensive and challenging course in the strategies, skills and tactics necessary to succeed as a spa operator today. It is not Spa 101, but specific, prescriptive and pragmatic training, based on over 30 years of experience in the industry.

Wynne Business principal Peggy Wynne Borgman was co-founder of award-winning Preston Wynne Spa in the San Francisco Bay Area and operated it for 30 years. Lisa M. Starr, based in Philadelphia, has special expertise in salon-spas and med-spas and herself was a GM of a group of upscale day spas on the East Coast for 12 years.

Spa Director’s Management Intensive Modules include

  • Quality Management and World Class Service
  • Leadership, Communication and Problem Solving
  • Recruiting, Selecting and Hiring A Players
  • Compensation Plans for Spa Employees
  • Training and Appraisal for Spa Employees
  • Marketing a Spa Today
  • Understanding your Financial Statements
  • Financial Savvy, Gift and Discount Programs
  • Successful Retail Programs
  • Successful Service Programs

Regardless of the services they offer, the products they sell, or even the type of spa they operate (or plan to operate), our students leave with a massive amount of invaluable information, much of it the product of years of operations experience, refinement and “tweaking.” (Many of our participants begin implementing new ideas and protocols before they even leave the program.) In addition to our many years of experience in the industry, we gather business intelligence and best practices and share those with our participants.

Many of our participants are spa directors, managers and owners who began their careers as hands-on service providers, growing out of the treatment room and into the strange new world of management. Still others are businesspeople who traded the corporate world for the spa world–only to experience massive culture shock in this “touchy feely” but remarkably complicated industry.

For those developing a new spa, the business principles we share help entrepreneurs avoid common and expensive mistakes. We’re so confident in the overwhelming value of our program that we offer a 100% guarantee of satisfaction. If, on the last day of class, a student decides that the program was not worth his or her tuition, we’ll refund it.

Be sure to subscribe to our Spa Business Update to be notified as soon as registration opens. The above link to our registration site includes up-to-date tuition information and a detailed curriculum.

Click here to register for our upcoming seminar.