On-Demand Online Learning by Wynne Business

Wynne Business webinars provide a continuous source of up-to-the-minute management education for the spa and wellness business.

The Wynne Business Academy is a complete online training center for experiential enterprises like spas, salons, wellness centers and beauty retailers. Our state of the art Course Management System (CMS) enables students to participate in self-paced certificate programs. WBA students experience recorded audio-visual presentations by our instructors, study our original course texts, complete learning assignments and take assessments.

Management seminars as well as employee training programs are hosted by the Wynne Business Academy. Each module in our programs provides a complete course-within-a-course.

The Spa Director’s Management Intensive Online

Our popular live seminar can be taken as a self-paced, 12-module online spa management certificate program. Designed for spa managers, directors, owners and investors, this program provides a rigorous introduction to the key concepts of modern spa business management. Popular with working professionals, it is also invaluable to startup entrepreneurs.

The program is delivered with Wynne Business’s trademark realism and frankness by veteran spa consultants and educators Lisa M. Starr and Peggy Wynne Borgman.


Module 1: World Class Customer Service Study
Module 2: Quality Management and Customer Satisfaction
Module 3: Building Your Spa Team
Module 4: Training and Appraisal
Module 5: Essentials of Spa Leadership
Module 6: Spa Accounting Essentials
Module 7: Financial Savvy
Module 8: Compensation for Spa Employees
Module 9: Marketing the Spa Today
Module 10: Sales: Selling Through Service
Module 11: Successful Retail Programs
Module 12: Managing Spa Treatment Programs

This is a self-paced program. If a student would like to finish in about twelve weeks, the SDMI includes about three hours of curriculum per week, consisting of lecture/presentations, reading, assignments and tests. The course text is included in the tuition fee.Working professionals generally complete one module per week, but the course can be taken over a period as long as a year. Upon successful passage of the final exam, participants are issued our Certificate of Completion.

The course is available for $995. If you are registering more than one student, you all receive the discounted fee of $795/per student.

Register for SDMI



Tip: Combine your online training initiative with fresh, customized, process-management and sales tools that improve employee confidence, quality, productivity and customer experience. Just changing your  New Guest Profile or Home Care Recommendation tools can significantly boost sales. 

Contact consultants@wynnebusiness.com to discuss your online education questions, needs or ideas, or call as us at 610.368.6660.