About Wynne Business
Wynne Business was founded over 20 years ago when the award-winning Preston Wynne Spa in California decided to share its unique and proven formulas, tactics and tools for turning customers into passionate lifelong fans. Founder Peggy Wynne Borgman retired in 2015, leaving long-time colleague Lisa Starr to continue delivering practical advice to spas and wellness businesses of all shapes and sizes.
Spas, salons, wellness centers, and other beauty-related businesses are all about simple solutions for the guest, but they are anything but simple to conceptualize or operate successfully. Creating world-class Customer Experiences goes far beyond delighting customers. Employees prefer to work with happy customers, so great customer experiences reduce employee turnover and make it easier to recruit new talent. Happy customers are loyal, generate positive word of mouth, and write glowing reviews. Attracting, retaining and growing your staff has become an immense challenge in the gig environment, but is obviously essential to the success of the business. Solid, consistent staffing and loyal, delighted customers are the foundation of today’s marketing plan, and positive public feedback, which boosts both profits and company value.
Lisa Starr
Starr is an authority and expert on the business of spa & wellness. She guides individual businesses as a consultant, covers new trends and developments as a journalist, and explores the stories behind success in her podcast, StarrCast. As a thought-leader and future thinker, she delivers keynote presentations, moderates at global conferences, and leads multi-day spa business education workshops around the world, including China, Brazil, Kenya, Mexico, Germany, Dubai, London, South Africa, and more. Starr is the Task Force Chair of the Consulting Initiative of the Global Wellness Institute, connecting consultants across the world who are united in the purpose of serving operators and developers of successful wellness businesses. Starr is also a Contributing Editor at Spa Business Magazine, a global trade publication published by Leisure Media in the UK.
Starr has spent all of her professional career in the field, in numerous roles including as General Manager of a regional spa chain. Her practical approach helps to guide owners in actionable steps to improve and grow their businesses in an array of areas, including sales & marketing, people management and spa operations. She also facilitates group education and team-building sessions, and offers financial audits and owner-requested establishment assessments.
Follow her @StarrTalk, or email lstarr@wynnebusiness.com.
Michelle Cusanno
Michelle is the Senior Administrator for Wynne Business. She handles social media and digital marketing and communications efforts, and manages all aspects of the Learning Academy.
Contact her at michelle@wynnebusiness.com.