Our Spa Director’s Management Intensive has long been recognized as one of the best management training programs in the industry. We’ve trained spa management professionals for the top tier of the international hospitality industry, hundreds of independent salons and spas, medical spas, hospital spas, and dozens of wellness centers and boutique hotels.
Our Spa Director’s Management Intensive (SDMI) seminar is offered live in the U.S. and as an online program.
The Live Spa Director’s Management Intensive – Next Date Coming Soon!
The best practices shared in our live program will make your business stronger and easier to operate. The SDMI will fast-track your growth and enable you to take your company to the next level. This is not “Spa 101”: the program drills deeply into topics of concern for spa operators, with ample opportunity for Q & A, and discussion.
View the Curriculum below:
Course Materials Included
- Our proprietary Spa Director’s e-Text
- Powerpoint lectures, recorded for your convenience
- Assignments, online discussions, and tests (75% overall score required for certificate of completion)
- One hour private business coaching session
The Agenda
The program is presented in a series of modules.
- World Class Customer Service
- Quality Management and Customer Satisfaction
- Building Your Spa Team
- Training and Appraisal
- Essentials of Spa Leadership
- Spa Accounting Essentials
- Financial Savvy
- Compensation for Spa Employees
- Marketing the Spa Today
- Sales: Selling Through Service
- Successful Retail Programs
- Managing Spa Treatment Programs
Financial Management Skills for Spa Directors & Managers
- Financial literacy for non-financial professionals
- Compensation plans that drive profit and employee loyalty
- Plugging the profit “leaks” in your operation
- Understanding the impact of discounts and promotions
- Understanding the legal and accounting issues of gift card sales
Sales and Marketing
- Marketing trends: the good, the bad, the ugly
- Millenials vs. Boomers: understanding the next generation of spa-goer
- Essentials of online marketing and social media
- Understanding yield management, including discount strategies
- What “retention” means in your spa (it’s different for day, stay and med spas)
- Turning the tables on “Social Discounters” like Groupon
Successful Spa Programs
- The pros and cons of “branded” and vendor-driven treatments
- Innovation vs. profit: keeping it simple
- Enticing menus that drive profit, control cost and simplify operations
- Ensuring workplace safety for spa employees
- Managing back bar costs
Retail Management
- Ending the disconnect: making retail happen in a spa
- Creating a more profitable retail mix
- Best practices for optimizing your inventory turns
- Private Label Essentials
- Best practices for partnering with vendors
Leadership and Communication
- What your team needs from you and how to give it to them
- Recruitment: how to hire the best employees
- How to be a better delegator
- Why you can’t motivate your staff and what to do about it
- Effective employee discipline and performance appraisal
Quality Management
- The Experiential vs. Transactional spa
- Managing “Moments of Truth” and crises
- How to manage quality in the “closed door” spa environment
- Teaching your team to effectively resolve complaints and perform service recovery
- Comps, refunds and redos: how to use them wisely
The Spa Director’s Management Intensive is rigorously updated and relevant to the current business climate. The boardroom-style program is limited in size to ensure maximum interaction with instructors.
SDMI was recognized as a source of quality management education by the Stanford Research Institute’s study for the Global Spa and Wellness Summit, when GSWS identified the lack of specialized spa management education as the biggest impediment to industry growth. Wynne Business was one of just two continuing education providers for management training to be highlighted in the landmark study.
Our Spa Director’s Management Intensive (SDMI) seminar is offered live in the U.S. and as an online program.
Lisa Starr, Senior Consultant
Wynne Business
Who Should Attend:
- Spa owners
- Spa managers and directors
- Spa professionals advancing into management careers
- Investors and developers of spa real estate
- Entrepreneurs starting new spas
- Vendors seeking to support their customers’ business success
Trending Topics Include:
- Finding and keeping A Players during a talent shortage
- Taking on “Social discounters” like Groupon
- Creating systems and structure that help you grow
- Mastering the strategies and tactics of yield management
- Attracting younger and more diverse market segments
- Boosting profitability
TUITION
Please inquire for pricing and to schedule this seminar for your spa and or location. Contact us here.
Client Testimonial: White Orchid Spa
Brittany Nuzzi, Spa Director