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Spa Director’s Management Intensive

Live Training

Please check back for dates. We are planning for a fall 2025 live course at East West College of the Healing Arts, Portand OR.
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One of the best management training programs in the industry.

Our Spa Director’s Management Intensive has long been recognized as one of the best management training programs in the industry. We’ve trained spa management professionals for the top tier of the international hospitality industry, hundreds of independent salons and spas, medical spas, hospital spas, and dozens of wellness centers and boutique hotels.

Our Spa Director’s Management Intensive (SDMI) seminar is offered live in the U.S. and as an online program.

Curriculum

  • Our proprietary Spa Director’s e-Text
  • Powerpoint lectures, recorded for your convenience
  • Assignments, online discussions, and tests (75% overall score required for certificate of completion)
  • One hour private business coaching session

The program is presented in a series of modules.

  • World Class Customer Service
  • Quality Management and Customer Satisfaction
  • Building Your Spa Team
  • Training and Appraisal
  • Essentials of Spa Leadership
  • Spa Accounting Essentials
  • Financial Savvy
  • Compensation for Spa Employees
  • Marketing the Spa Today
  • Sales:  Selling Through Service
  • Successful Retail Programs
  • Managing Spa Treatment Programs
  • Financial literacy for non-financial professionals
  • Compensation plans that drive profit and employee loyalty
  • Plugging the profit “leaks” in your operation
  • Understanding the impact of discounts and promotions
  • Understanding the legal and accounting issues of gift card sales
  • The pros and cons of “branded” and vendor-driven treatments
  • Innovation vs. profit: keeping it simple
  • Enticing menus that drive profit, control cost and simplify operations
  • Ensuring workplace safety for spa employees
  • Managing back bar costs
  • Ending the disconnect: making retail happen in a spa
  • Creating a more profitable retail mix
  • Best practices for optimizing your inventory turns
  • Private Label Essentials
  • Best practices for partnering with vendors
  • What your team needs from you and how to give it to them
  • Recruitment: how to hire the best employees
  • How to be a better delegator
  • Why you can’t motivate your staff and what to do about it
  • Effective employee discipline and performance appraisal
  • The Experiential vs. Transactional spa
  • Managing “Moments of Truth” and crises
  • How to manage quality in the “closed door” spa environment
  • Teaching your team to effectively resolve complaints and perform service recovery
  • Comps, refunds and redos: how to use them wisely

The Spa Director’s Management Intensive is rigorously updated and relevant to the current business climate. The boardroom-style program is limited in size to ensure maximum interaction with instructors.

SDMI was recognized as a source of quality management education by the Stanford Research Institute’s study for the Global Spa and Wellness Summit, when GSWS identified the lack of specialized spa management education as the biggest impediment to industry growth. Wynne Business was one of just two continuing education providers for management training to be highlighted in the landmark study.

Who Should Attend:

  • Spa owners
  • Spa managers and directors
  • Spa professionals advancing into management careers
  • Investors and developers of spa real estate
  • Entrepreneurs starting new spas
  • Vendors seeking to support their customers’ business success

Trending Topics Include:

  • Finding and keeping A Players during a talent shortage
  • Menu, pricing and marketing strategies that produce results
  • Creating systems and structure that help you grow
  • Mastering the strategies and tactics of yield management
  • Discovering and leveraging your leadership style
  • Boosting profitability

Tuition

Individual:
Early Bird $1499
General Admission $1599
Late Registration $1775

Discounts available for two or more participants from the same organization! Inquire for details

Program Feedback

  • Brittany Nuzzi
    Spa Director White Orchid Spa