Spa Director’s Management Intensive Online

Online Course

^$995

Our ground-breaking program in a self-paced format. Tackle tough challenges, learn new strategies, or launch a new career.

This twelve module, on-demand online course addresses much of the same content of our live seminar and even expands on it.

If you’re already involved in spa operations, the Spa Director’s Management Intensive Online will help you tackle your toughest management challenges. If you’re planning to open or acquire a spa, you’ll leave this program with a clear understanding of the potential risks and rewards. If you’re considering a career change or advancement into spa management, the Spa Director’s Management Program will put you miles ahead of the competition.

This groundbreaking online program enables attendees to acquire the knowledge we pack into this three-day program in an expanded, self-paced format.

The Spa Director’s Management Intensive is constantly updated and relevant to the current business climate. Hot button-topics like yield management, online discounters, and recession-era employee morale issues are part of the curriculum. Real-world learnings come from 30 years of operating an award-winning day spa in California as well as our work with hundreds of clients across a wide array of industry sectors.

Just as with our live seminar, this program includes lectures and presentations by instructor Lisa M. Starr.

SDMI Online Pricing:

The twelve-module course is available for $995 for individuals, and $795/person for employees of the same firm who wish to take the course within the same time period. The reading assignments, homework, and quizzes take most users approximately 30-40 hours to complete. This course is designed for a single user, and you will continue to have access to the material after completion.

Curriculum

Our proprietary Spa Director’s e-Text
Powerpoint lectures, recorded for your convenience
Assignments, online discussions, and tests (75% overall score required for certificate of completion)
One hour private business coaching session

The program is presented in a series of modules.

World Class Customer Service
Quality Management and Customer Satisfaction
Building Your Spa Team
Training and Appraisal
Essentials of Spa Leadership
Spa Accounting Essentials
Financial Savvy
Compensation for Spa Employees
Marketing the Spa Today
Sales: Selling Through Service
Successful Retail Programs
Managing Spa Treatment Programs

Financial literacy for non-financial professionals
Compensation plans that drive profit and employee loyalty
Plugging the profit “leaks” in your operation
Understanding the impact of discounts and promotions
Understanding the legal and accounting issues of gift card sales

Marketing trends: the good, the bad, the ugly
Millenials vs. Boomers: understanding the next generation of spa-goer
Essentials of online marketing and social media
Understanding yield management, including discount strategies
What “retention” means in your spa (it’s different for day, stay and med spas)
Turning the tables on “Social Discounters” like Groupon

The pros and cons of “branded” and vendor-driven treatments
Innovation vs. profit: keeping it simple
Enticing menus that drive profit, control cost and simplify operations
Ensuring workplace safety for spa employees
Managing back bar costs

Ending the disconnect: making retail happen in a spa
Creating a more profitable retail mix
Best practices for optimizing your inventory turns
Private Label Essentials
Best practices for partnering with vendors

What your team needs from you and how to give it to them
Recruitment: how to hire the best employees
How to be a better delegator
Why you can’t motivate your staff and what to do about it
Effective employee discipline and performance appraisal

The Experiential vs. Transactional spa
Managing “Moments of Truth” and crises
How to manage quality in the “closed door” spa environment
Teaching your team to effectively resolve complaints and perform service recovery
Comps, refunds and redos: how to use them wisely

Program Feedback

I loved taking this course. I am currently in the process of opening up a spa and wellness center. This course provided such wonderful material and so many fine details that will help me as I continue to build and grow my spa!

Kelly Davis
Owner/Founder Valo Wellness Spa, Omaha, NE
This course gave me more in-depth knowledge of running spas. Sections including Team Building, Sales Strategies & Marketing are relevant topics that contribute to ensuring a successful spa. This was a great course, highly recommended!

M.R.
Anguilla
Catherine Phillips
Spa Manager
I am a hospitality professional with 5 years-experience in spa management but had so many questions that no one was able to give guidance on about topics such as finance and marketing. The Wynne Business SDMI online course deeply covered these, and I also learned a lot about HR and compensation. The topics are approached from a practical and efficient point of view with tips and knowledge that you can start applying from day one. Thanks to this course I feel much more confident in my abilities, and it is exactly the preparation I needed to advance to the next step in my professional career.

Carolina Smith
Without prior experience in spa management, this course provided an industry-standard to guide me. I learned a lot and am excited to help my team grow and succeed!

Olivia Grahl
Spa Manager Eco Chateau, San Diego, California
I truly appreciate all the time spent in creating this course, and the thoroughness and variety of the material. It touched on a variety of areas that give anyone who is new to Spa Managing and/or Spa Directing a great perspective on the ins and outs of success. I learned a lot which I’ve applied in the spa where I work.

Lisa Starr is a wealth of knowledge and her insight into the spa industry really opened my eyes to all the things that go into managing and running a spa business.

Kaitlin Kirkman
Zen Skincare and Waxing Studio