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Spa Director’s Management Intensive

Our Spa Director’s Management Intensive has long been recognized as one of the best management training programs in the industry. We’ve trained spa management professionals for the top tier of the international hospitality industry, hundreds of independent salons and spas, medical spas, hospital spas, and dozens of wellness centers and boutique hotels.

Our Spa Director’s Management Intensive (SDMI) seminar is offered live in the U.S. and as an online program.

“I am SO glad that I chose to invest in this seminar. I feel much more equipped, knowledgeable and positioned for success! Thank you.”  ~ Kristy Lucas, 2015 SDMI Graduate

“I am so grateful that I came to the live class, and I feel like I can now open my spa with confidence!”  ~ Cindy Rosandich, 2016 SDMI Graduate

The Live Spa Director’s Management Intensive – JOIN US APRIL 8 – 10, 2018 in Philadelphia, with a new LOW PRICE!

The best practices shared in our live program will make your business stronger and easier to operate. The SDMI will fast-track your growth and enable you to take your company to the next level. This is not “Spa 101”: the program drills deeply into topics of concern for spa operators, with ample opportunity for Q & A, and discussion.


  • Marketing Today’s Spa
  • Culturally Appropriate Sales Skills
  • World Class Customer Experiences and Quality Management
  • Financial Literacy and Accounting for Spa Operators
  • Compensation Programs
  • Real World Retailing
  • Successful Service Programs
  • Leadership
  • Recruiting and Selecting Top Talent
  • Training and Appraising Spa Employees

Trending topics include:

  • Finding and keeping A Players during a talent shortage
  • Taking on “Social discounters” like Groupon
  • Creating systems and structure that help you grow
  • Mastering the strategies and tactics of yield management
  • Attracting younger and more diverse market segments
  • Boosting profitability

Who Should Attend

  • Spa owners
  • Spa managers and directors
  • Spa professionals advancing into management careers
  • Investors and developers of spa real estate
  • Entrepreneurs starting new spas
  • Vendors seeking to support their customers’ business success

The Spa Director’s Management Intensive is rigorously updated and relevant to the current business climate. The boardroom-style program is limited in size to ensure maximum interaction with instructors.

SDMI was recognized as a source of quality management education by the Stanford Research Institute’s study for the Global Spa and Wellness Summit, when GSWS identified the lack of specialized spa management education as the biggest impediment to industry growth. Wynne Business was one of just two continuing education providers for management training to be highlighted in the landmark study.

Our Spa Director’s Management Intensive (SDMI) seminar is offered live in the U.S. and as an online program.


Discounts available for two or more participants from the same organization! Register by March 1 and save more!

General Admission
Early Bird $1399  (before March 5, 2018)
General Admission  $1499
Late Registration $1675  (after March 31, 2018)

Group Admission
Group of 2 or more, $1299.00 each before March 5, 2018
General Admission 2 or more $1399 each
Late Registration 2 or more $1575 (after March 31, 2018)

Register for SDMI

Have questions about the curriculum or any other aspect of the SDMI program? Call us at 610.368.6660. Or email instructor Lisa Starr at lstarr@wynnebusiness.com.

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about-us-icon-new3About Us

Meet Lisa Starr, Wynne Business consultant.