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Spa Director’s Management Intensive

Our Spa Director’s Management Intensive has long been recognized as one of the best management training programs in the industry. We’ve trained spa management professionals for the top tier of the international hospitality industry, hundreds of independent salons and spas, medical spas, hospital spas, and dozens of wellness centers and boutique hotels.

Our Spa Director’s Management Intensive (SDMI) seminar is offered live in the U.S. and as an online program.

“I am SO glad that I chose to invest in this seminar. I feel much more equipped, knowledgeable and positioned for success! Thank you.”

Kristy Lucas, 2015 SDMI Graduate

The Live Spa Director’s Management Intensive – JOIN US MARCH 13-15, 2016 in Philadelphia!

The best practices shared in our live program will make your business stronger and easier to operate. The SDMI will fast-track your growth and enable you to take your company to the next level. This is not “Spa 101”: the program drills deeply into topics of concern for spa operators, with ample opportunity for Q & A, and a private consultation for each registrant after the program.

The SDMI is also available as a self-paced online program.


  • Marketing Today’s Spa
  • Culturally Appropriate Sales Skills
  • World Class Customer Experiences and Quality Management
  • Financial Literacy and Accounting for Spa Operators
  • Compensation Programs
  • Retail Programs
  • Successful Service Programs
  • Leadership
  • Recruiting and Selecting Top Talent
  • Training and Appraising Spa Employees

Trending topics include:

  • Finding and keeping A Players during the talent shortage
  • Taking on “Social discounters” like Groupon
  • Maintaining pricing power when faced with rampant competition
  • Mastering the strategies and tactics of yield management
  • Managing your reputation on review sites
  • Attracting younger and more diverse market segments
  • Boosting profitability

Who Should Attend

  • Spa owners
  • Spa managers and directors
  • Spa professionals advancing into management careers
  • Investors and developers of spa real estate
  • Entrepreneurs starting new spas
  • Vendors seeking to support their customers’ business success

The Spa Director’s Management Intensive is rigorously updated and relevant to the current business climate. The boardroom-style program is limited in size to ensure maximum interaction with instructors. Each participant receives an hour of private telephone consulting, at their convenience, following the course.

SDMI was recognized as a source of quality management education by the Stanford Research Institute’s study for the Global Spa and Wellness Summit, when GSWS identified the lack of specialized spa management education as the biggest impediment to industry growth. Wynne Business was one of just two continuing education providers for management training to be highlighted in the landmark study.

The DSA enables us to provide earlybird registration discounts. 


Discounts available for two or more participants from the same organization! Register by February 5 and save more!

General Admission
Individual $1599.00
Group of 2 or more $1439.00

Rate after 3/4/16
Individual $1799.00
Group of 2 or more $1639.00

Register for SDMI

Have questions about the curriculum or any other aspect of the SDMI program? Call us at 610.368.6660. Or e mail instructor Lisa Starr at lstarr@wynnebusiness.com.

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Read what our clients have to say.

about-us-icon-new3About Us

Meet Lisa Starr, Wynne Business consultant.