What does it really take to build a wellness company that lasts more than 50 years and still grows through innovation, global expansion, and acquisitions?
In this episode of StarrCast Podcast, we go inside the strategy shaping the future of wellness equipment with two leaders who are actively redefining the category.
#WellnessIndustry #WellnessInnovation #SpaBusiness #LeadershipInWellness #FutureOfWellness #StarrCast
What You’ll Learn:
- How wellness equipment innovation creates long-term competitive advantage
- Why intellectual property and product design matter more than ever in spa and medical wellness
- How Living Earth Crafts and Earthlite think about global growth across Europe, Asia-Pacific, and the Middle East
- The role of technology, touchless therapies, and recovery tools in the future of wellness
- What these leaders look for when acquiring wellness and technology businesses
Timestamps / Chapters:
00:00 – Why wellness equipment is the foundation of every spa experience
04:32 – Jim Chenevey’s journey from professional sports to wellness leadership
11:45 – Building innovation and IP as a competitive moat
20:18 – How the 2008 financial crisis reshaped growth strategy
28:06 – Strategic acquisitions and what makes a cultural fit
36:40 – Technology, touchless therapies, and the future of recovery
45:22 – Global expansion across Europe, Asia-Pacific, and the Middle East
52:10 – What they are looking for in future acquisitions
Guests’ Bios:
Jim Chenevey is Chairman and Chief Innovation Officer of Living Earth Crafts and Earthlite, where he has helped lead more than 50 years of wellness equipment innovation and over one million treatment tables shipped worldwide.
Rod Derifield is CEO and President of Living Earth Crafts and Earthlite, bringing deep experience in scaling global businesses and guiding the company through its next phase of growth and acquisitions.
Looking for expert advice in Spa Consulting, with live training and online learning?
Spa Consulting: wynnebusiness.com/spa-management-consulting
Live Training: wynnebusiness.com/live-education
Online Learning: wynnebusiness.com/spa-management-courses
Other Links:
Connect with LEC: https://www.linkedin.com/company/living-earth-crafts/
Website: https://www.livingearthcrafts.com/
Follow Lisa on LinkedIn: https://www.linkedin.com/in/lisastarrwynnebusiness,
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