Retail That Works: Turn Every Treatment into Revenue, Results & Retention
A 10-module on-demand masterclass for spa, wellness, and fitness professionals ready to transform retail from an afterthought into a powerful driver of profit and client loyalty.
Retail is one of the most underutilized—and misunderstood—opportunities in the spa and wellness business.
Too often, it’s treated as optional. Secondary. Even uncomfortable.
But the truth is this: Retail is where results live. Retail is where loyalty is built. Retail is where profitability grows.
In this comprehensive course from Wynne Business, you’ll learn how to integrate retail seamlessly into the guest experience—so it feels natural, elevated, and aligned with your brand.
This course is for:
- Spa owners and operators
- Spa and wellness managers
- Estheticians, therapists, and service providers
- Med spa professionals
- Wellness center teams
- Anyone ready to stop leaving retail revenue on the table
By the end of this course, you will be able to:
✔ Build a retail strategy that supports your brand vision and treatment menu
✔ Select the right product partners for profitability and positioning
✔ Create a curated retail assortment that actually sells
✔ Train your team to recommend products with confidence and authenticity
✔ Design retail spaces that enhance—not disrupt—the spa experience
✔ Set realistic, measurable retail goals tied to business performance
✔ Implement compensation and incentive programs that motivate your team
✔ Understand key financial metrics like margins, inventory turns, and sales per square foot
✔ Turn retail into a consistent 15–30% revenue stream (or more)
✔ Extend your client experience beyond the treatment room—into daily life
Why Wynne Business
With decades of global experience in spa and wellness consulting, Wynne Business delivers practical, real-world strategies that work—not theory.
This course is built from hands-on industry expertise across day spas, destination spas, wellness centers, and medical environments.
The Spa & Wellness Retail Playbook Online Pricing:
The ten-module course is available for $595.
Each module includes a video lesson followed by an interactive activity & homework, and a quiz to reinforce your learning. You’ll also have access to recommended resources—including videos, podcasts, and articles—to deepen your understanding and enhance your learning experience. In full, these combined learning activities will take approximately 6-8 hours to complete.
This course is designed for a single user and you will continue to have access to the material for two years from purchase date.
Refund Policy:
Due to the digital nature of this training and the immediate access provided to proprietary educational materials, there are NO REFUNDS and the following Terms & Conditions apply to ensure fairness for all of our customers.
A Quick Note About Registration:
Once you purchase a course, you’ll receive a few emails from us to get you started. First, we’ll ask you to verify your email address. Then, you’ll receive a welcome email with a link to access your course, followed by a thank-you and your purchase receipt.
That’s it—you’re ready to learn! We hope you enjoy your Wynne Business learning experience.
Curriculum
Program Feedback
This Retail Program addresses an essential opportunity for spa and wellness leaders: making retail a natural extension of guest care. Its focus on brand alignment, thoughtful product selection, and authentic recommendations helps teams connect retail to the guest’s needs and extend the benefits of a treatment into daily life.
What stands out to me is the balance between guest experience and business performance. From merchandising and team incentives to inventory management and financial metrics, the curriculum provides a practical framework for building a retail operation that supports both guest satisfaction and long-term profitability.
Tammy PahelVP of Spa & Wellness Operations Carillon Miami Wellness Resort