Resources

Business and management resources for experiential enterprises.

Blog

China’s Wellness Revolution: How Hospitality Is Being Redefined
Wellness has evolved from an optional amenity to a core driver of luxury hospitality. In China, this transformation is particularly…
Now what? Spa management resources and thoughts
Greetings, and I wish it was under different circumstances. I hope you will take 2 minutes to read this, and…
Understanding the Ever-Growing Massage-Spa Divide
This fall, the spa and wellness industry received some eagerly-awaited performance data at two industry conferences; the International Spa Association…

Publications

Articles by Lisa Starr in spa and wellness publications

China Wellness and Spa
Lisa Starr reports on the 2025 China Wellness and Spa Summit and Awards
Aufguss Saunamasters
Aufguss Trials: First-ever US trials for Aufguss World Master
Singapore Swing in European Spa
Delegates at the Global Wellness Summit in Singapore learned of the possibilities for a vibrant spa industry now that wellness has moved into the mainstream
Viva Las Vegas in Spa Business
Lisa Starr tries out a next-generation signature facial at Fontainbleau Las Vegas.

Ebooks

The Spa Owner’s Playbook...
A Guide To Running a Profitable Spa or Wellness Business
How To Open A Day Spa...
Are you thinking about opening a new day spa? Get started in the right direction with our eBook.

Presentations

Download these presentations to help grow your business.

Presentations
Demystifying Your Income Statement
Presentations
Finding and Nurturing 5 Star Employees
Presentations
Found Money: Inventory Management
Presentations
Future Spa & Wellness
Presentations
Holistic Leadership
Presentations
Is Your Medical Spa ‘Worth It?’
Presentations
Rediscover Spas
Presentations
Revenu Growth for Spas
Presentations
Smart Retailing and Your Bottom Line
Presentations
Treatment Menus that Drive Sales

Recommended Reading

Spa Leaders Recommended Reading List