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Spa Leadership: Managing Spa Staff Vacation Time

Spring is upon us and summer is around the corner. Which means that your staff will probably be looking to take some vacation time.  While everyone deserves a vacation , it can be hard to look at empty treatment rooms.  Planning ahead can help you to manage the vacation season so that the spa still…Continue Reading

What’s Your Biggest Spa Organizational Issue For 2018?

What’s your biggest organizational issue? At first glance, your response might be, “Simple, I need to clean off my desk.” But we’re talking bigger, deeper, wider organization. We’re talking processes, procedures, protocols, etc., all of those words that “organized” people use.  If you’re someone whose ears slam shut when you hear those terms, we’re probably…Continue Reading

Valentine’s Day Treatments And Tips To Increase Spa Sales

You’ve just gotten the spa put back together from the winter holidays, and the next sales event, Valentine’s Day, is coming up fast. Valentine’s is typically the smallest of the three big annual gift card events; December holidays lead the pack, followed by Mother’s Day, with the romance holiday third, but Valentine’s Day has some…Continue Reading

How to Plan an Effective Spa Discounting Strategy

Are you struggling to fill your spa appointment books, but not sure about the discounting route?  Proceeding with a cautious spa discounting strategy is the best plan. Discounted pricing has become an important marketing tool in the battle to attract new clients, and keep the ones you’ve got.  But it’s an undeniable fact that discounts…Continue Reading

Spa Success In Unlikely Places

One of the crucial issues in spa marketing is to create a promise to the client that can be fulfilled by the spa, so that expectations are aligned with reality.  In recent years, I’ve visited two spas that exemplified this concept, and I was unexpectedly delighted with both. It might seem like being the only…Continue Reading

Spa Retailing: Whose Job Is It?

Spas know that retailing is an important component of revenue generation, and yet many still struggle to reach hoped-for results. Who’s responsible for driving retail sales in your spa? Management? Therapists? Support Staff? Product Companies? It’s actually all of the above. While spas consider product sales to be less important than the main spa focus…Continue Reading

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