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Education & Training Programs

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The Second Ingredient of World Class CX: Structure

We’ve been talking about Core Values, the nutrients that “feed” your company’s customer experience. Now it’s time to move up and actually construct a system that can consistently deliver great experiences. We’ve all heard about the road to hell and what it’s paved with. If your organization is all about the core values but you have no systems…Continue Reading

World Class CX: The Roots

We believe that there’s a formula for great Customer Experience, or CX. There are three key ingredients. Like any deceptively simple recipe, it’s highly dependent on the “cook.” Like whipped cream, it may have just a couple of ingredients, but it’s still possible to get it completely wrong. The three ingredients we’ll be cooking with…Continue Reading

CXperts Wanted: #1 In a Series

Customer experience, or “CX” in industry parlance, is the real-world outgrowth of UX, User Experience. While this seems ironic, if not absolutely bass-ackward, the big players in the consumer space figured that if online user experiences were so important, maybe offline user experiences might matter, too. For decades big business has been paying lip service…Continue Reading

Making Art, Creating Delight: The Top Tier of CX

It’s time to talk about the final component of World Class CX: Art. The dessert. The frills. The fun stuff. You can’t have a successful business without these first two ingredients: 1. Core Values: the “soul” of the business, what you stand for, your commitment to your customers 2. Structure: the “body” of the business:…Continue Reading

Discovering the heartbeat of your small business

Most companies today recognize the need to articulate their core values. Core values provide the compass that guides the business. While business strategies should constantly be evolving, core values, like true North, don’t change. In stormy times of stress and change (hello!) Core Values provide a secure anchor. They can remind us of who we are when…Continue Reading

Groupon, Groupoff

Spa directors speak the word “Groupon” with the same distaste that they once reserved for “Yelp.” I don’t think the barrage of social media discount ideas will stop anytime soon. And, as ever, there are great ideas to be gleaned from companies that we love to hate. First of all, the Groupon “concept” is much…Continue Reading

New LIVE Webinar: Secrets of Retention and Retail for Treatment Professionals, on February 22

Join us on February 22 at 9am Pacific/ Noon Eastern for our next live webinar, Secrets of Retention and Retail for Treatment Professionals. Spa therapists are not always comfortable with recommending retail products, and even those that are sometimes strike the wrong note. This session will help service providers and their supervisors understand how to…Continue Reading

Clinical Oncology Esthetics Training Returns March 20-22, 2011

REGISTRATION CLOSED. Morag Currin of Health Challenged Esthetics literally wrote the textbook on Oncology Esthetics. A true industry pioneer and visionary, Morag is returning to California with her three day program for estheticians. We’ve already hosted this once and I believe any serious esthetician or spa owner needs to experience this education–whether you choose to…Continue Reading

“Being Right is the Booby Prize”

That’s a direct quote from my friend Holly Stiel, who has been a guru in the world of hotel and spa concierges for years. Far from being just good advice for “hospitalitarians,” these are words to live by. In Santa Barbara last Sunday night, I arrived at a restaurant. The host was all smiles until…Continue Reading

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