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Spa Success In Unlikely Places

One of the crucial issues in spa marketing is to create a promise to the client that can be fulfilled by the spa, so that expectations are aligned with reality.  In recent years, I’ve visited two spas that exemplified this concept, and I was unexpectedly delighted with both. It might seem like being the only…Continue Reading

Spa Retailing: Whose Job Is It?

Spas know that retailing is an important component of revenue generation, and yet many still struggle to reach hoped-for results. Who’s responsible for driving retail sales in your spa? Management? Therapists? Support Staff? Product Companies? It’s actually all of the above. While spas consider product sales to be less important than the main spa focus…Continue Reading

Inspiration for Spa Leader Challenges

Do you ever wish you had more information that would help you to solve a problem? Do you ever wonder whether you are the only one experiencing a particular challenge? As the spa business model continues to evolve, you may be presented with operational challenges that you don’t know how to approach.  But, as usual,…Continue Reading

How Spas Help Battle Aging Using Non-Medical Methods

The International Spa Association defines the word ‘spa’ as “places devoted to overall well-being through a variety of professional services that encourage the renewal of mind, body, and spirit.” Can we add anti-aging to the mix? We know how rejuvenated our minds and spirits can feel after a relaxing full body massage or body treatment,…Continue Reading

Global Wellness Forecast

What is the forecast for Global Wellness? You cannot open a magazine or see marketing messages today without being struck by the frequent use of the word “wellness.” It may seem like this word came out of nowhere, but in fact, the concept of wellness has existed for many years. In 1947, the World Health…Continue Reading

The Changing Faces of Spa Staffing

The right time to run a business is . . . well there never is a perfect time. Economic indicators, elections, global events, volatile weather and changing trends all contribute to positives on the one hand and negatives on the other. Post-recession, the spa business has changed quite a bit. The spas that made it…Continue Reading

Spa Startups: They’re ba-aack!

The recession may have battered the spa industry and shut down many facilities, but we’re finally seeing a resurgence in startups–many of whom aren’t even using the “S” word (that would be “spa”) to describe themselves. “Wellness” is a watchword for many of these next-generation businesses, but other trends inspiring spa entrepreneurs include co-working and organic lifestyles.…Continue Reading

6 Ways Spas Don’t Practice Workplace Wellness

This year’s Global Wellness Institute Summit in Mexico City will highlight Workplace Wellness as a key issue. Spas are all about wellness, right? We’re exemplars, right? The reality is, a spa is a mentally and physically demanding environment that is built on the profit-challenged business model of selling services. Right there, you know that employee well-being may…Continue Reading

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