Not having client retention tactics in place is like having a boat with a hole in it that you refuse to patch. What is your spa’s client retention rate? You’ve gone through a lot of trouble to create a wonderful spa environment. Your spa is beautifully decorated, your staff is well-trained, and your marketing plan […]
When it comes to spa operations, one thing that I think is often taken for granted is the service menu. Often with spa services pricing treatments are priced and listed, and then no one looks at it for a couple of years. But how would you feel if a restaurant you frequented NEVER had anything […]
Do you have a readily available “elevator speech” when asked to describe your spa business? Are those few sentences capturing the essence of your brand? In a crowded market, the importance of branding your spa is paramount in maintaining your market share. If you have not invested time or effort in carefully crafting your spa’s […]
Hello to everyone, we hope your year is off to a good start! The years are changing so quickly now that it’s becoming more difficult to remember what year it is, and the same goes for consumer habits. Each new year brings a bevy of trend reports, which I always enjoy reading for their expert […]
Hopefully, you’re having a busy January with service and gift card sales for Valentine’s Day. In our recent post with Valentine’s Day Sales Tips, we shared what you can be doing to grow Valentine’s Day sales. You just need to remind the entire staff to put their best foot forward; be punctual, fully uniformed, and ready […]
Spring is upon us and summer is around the corner. Which means that your staff will probably be looking to take some vacation time. While everyone deserves a vacation , it can be hard to look at empty treatment rooms. Planning ahead can help you to manage the vacation season so that the spa still […]
What’s your biggest organizational issue? At first glance, your response might be, “Simple, I need to clean off my desk.” But we’re talking bigger, deeper, wider organization. We’re talking processes, procedures, protocols, etc., all of those words that “organized” people use. If you’re someone whose ears slam shut when you hear those terms, we’re probably […]
You’ve just gotten the spa put back together from the winter holidays, and the next sales event, Valentine’s Day, is coming up fast. Valentine’s is typically the smallest of the three big annual gift card events; December holidays lead the pack, followed by Mother’s Day, with the romance holiday third, but Valentine’s Day has some […]
Everyone loves the holiday season, whatever one you celebrate, but the season does have to come to an end. You may be the kind of person who likes to leave their Christmas tree up until mid-January, but the longer we drag out the holidays in a business setting, the harder it is to get the […]
When is the last time your spa management to-do list said “plan for tomorrow?” I don’t know about you, but I’m a list-maker. I keep piles of pads near my desk, and every day I make a list and date it. I place the high priority at the top, low at the bottom. Every other […]